By: Evan Arroyo By: Evan Arroyo | June 18, 2021 |
A successful sale is not about selling more but the emphasis should be on customer satisfaction - approaching each customer with a goal of helping solve their problems ensuring customer satisfaction.
Success in sales requires a lot of hard work, commitment, persistence, and other skills. Douglas James is a successful entrepreneur, helping fellow entrepreneurs grow their businesses with his proven sales and marketing strategies.
Here are four unforgettable sales tips by Douglas James:
• Focus on quality and not quantity
To some extent, most people view sales in terms of numbers. To improve your sales, invest in building conversations with your clients to help you understand the ideal specifications of their desired products. Once you build on conversations, quality sales will automatically increase because you will have already established your brand in the market.
• Understand your target audience
To ensure your products are well received, narrow your target audience. Work on knowing the demographics of your target audience, such as age, income levels, gender, and interests, among others. For example, if your intentions are to attract high ticket clients, you should narrow your audience in terms of their level of income. Knowing your target audience encourages engagement once you grab their attention, leading to the creation of long-term relationships.
• Research and understand the market
The market is congested and competition is very high. What most people will consider before purchasing your products is what makes your product different from the rest. Direct your attention on developing products and services that are unique. Doing thorough research on the market makes it much easier to identify a market gap and the best market entry strategies. Market research also helps in the location of your business. You do not want your business to be located in an area where the people there do not fit your target audience.
• Establishing yourself as a thought leader
Establishing yourself as a thought leader helps establish trust and engagement between you and your target audience. What this means is you can educate your clients on different ways to use your products and services. To establish yourself as a thought leader, you need to know your product well. Understand your main goal when creating the product and how you envision it would help solve customer needs. People love to try new things; by introducing your prospective clients to new ways of using your product, sales will increase as most will be drawn to try the new method.
Every salesperson has had to deal with rejection at one time, even the successful ones. Douglas says to be better at sales, you will face rejection, but this should not derail you. Rejection and setbacks will set you up to be better. Consider rejections as stepping stones to your success. Evaluate why your product did not sell as you expected. This will help you brainstorm ideas that will make your product even better.
Sales and conversions are often an uphill battle, but with the right arsenal, you can transform your strategies and scale your business in a significant way. Apply Douglas’s unforgettable sales tips to revolutionize your sales efforts.
Photography by: Douglas James