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CHAMPAGNE NICOLAS FEUILLATTE + GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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PROGRAM OVERVIEW

GreenGale Publishing will develop a fully integrated partnership program with Nicolas Feuillatte that will assist the brand in breaking into the U.S. market and positioning themselves among our network of affluent tastemakers and influencers as the champagne to celebrate life’s moments.

PROGRAM TIMING: March / April - December 2017

PRINT 
High impact ads in GreenGale publications ensure the Nicolas Feuillatte brand message is directly delivered to our affluent, sophisticated, and culturally-astute readers with the highest disposable income and spending power, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.  

DIGITAL 
GreenGale will develop a custom digital program strategically targeted to reach the ideal Nicolas Feuillatte consumer beyond the pages of our magazines, to assist in driving traffic to your online platforms for further engagement.

EVENT ACTIVATION  
Experiential event activations will allow prospective clientele to experience the brand’s daring range of champagnes.

MARKETS  
Austin Way (austinway.com)
Boston Common (bostoncommon-magazine.com)
Gotham (gotham-magazine.com)
Hamptons (hamptons-magazine.com)
LA Confidential (la-confidential-magazine.com)
Michigan Avenue (michiganavemag.com)
Ocean Drive (oceandrive.com)

PARTNERSHIP STRATEGY

GreenGale Publication readers are 59% more likely to drink premium champagne as compared to the general market, with 78% of our unisex readers between the ages of 25 and 54.

– Source, Nielsen Claritas Segmentation & Market Solutions and 2016 PRIZM 

Print

Custom Print Advertorials Highlighting Everyday Celebrations.  

In addition to full page print ads, Nicolas Feuillatte has the option of running custom print advertorials to further assist in positioning Nicolas Feuillatte as the brand for everyday celebrations and life’s enchanted moments.

GreenGale Publishing can work with Nicolas Feuillatte to create locally relevant advertorial pages that highlight brand activation around integration at our events, or to promote a celebratory season (i.e. bridal, home entertaining, fashion, etc.). Styles and formatting can range in look and feel to provide deeper engagement with our readers and your brand.

Nicolas Feuillatte to provide final approved copy and images. GreenGale Publishing’s creative team will design the layout that will resonate with your target consumer.

Additional Design Fee Per Advertorial Page: $1,000 Net

 

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Digital

Month Digital & Online Promotion Campaign

GreenGale will work with Nicolas Feuillatte to create and promote engaging online content that can be run over the course of (3) months in each market, to further educate our readers around weddings, entertaining, design, food, fashion and unexpected, everyday celebrations.

Choose from (1) Digital Package Below:

 - Option 1: Sponsored Content, Dedicated Eblast, Social Media Promotion, ROS Display Ads
 - Option 2: Custom E-Newsletters, Dedicated Eblast, Social Media Promotion, ROS Display Ads

(4) Weeks Of Sponsored Content

GreenGale will produce (4) weeks of sponsored content relating to Nicolas Feuillatte, featuring prime placement in the homepage rotator that targets men and women with a strong zest for life, who know how to enjoy life’s enchanted moments.

Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):

- "10 of the most delicious foods to enjoy with champagne"  
- "The ultimate In-Home Viewing Party to celebrate the Emmys” (or other locally relevant celebration)" 
- "10 Non-Conventional Reasons to Enjoy Champagne This Season"
- "Best Wedding Toasts to Celebrate the Bride and Groom"

GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. Sponsored content will be wrapped with Nicolas Feuillatte advertising units (970x90 large leaderboard, 300x250 medium rectangle, and 300x600 half page) at 100% SOV.

Timing: (2) weeks during the (3) month digital program

(1) Dedicated E-Blast

GreenGale Publishing will custom design a dedicated email blast, 100% owned by Nicolas Feuillatte, to promote a featured champagne or special promotion around a celebratory season or event.

Timing per market: One (1) dedicated email blast per market, pushed out to approx. 40,000+ opt-in subscribers

(6) Social Media Posts

Nicolas Feuillatte will also receive social media promotion via each market’s dedicated platforms, to further promote the brand to our growing audience of engaged fans & followers in each market. 

Platforms: Facebook, Instagram, Twitter

Timing Per market: Six (6) posts per market - two (2) per month over a (3) month period

(2) Weeks Of ROS Advertising

GreenGale will provide Nicolas Feuillatte with two (2) weeks of ROS advertising, at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

(3) Custom E-Newsletters

Nicolas Feuillatte will receive full ownership of three (3) custom e-newsletters that highlight celebratory occasions in the market. Newsletters can be deployed at the start of a weekend, to promote Weekend Celebrations in the market (i.e. local events, festivals, occasions), seasonal celebrations (i.e. Wedding Season, Fall Food / Fashion Events, Holiday In-Home Entertaining), etc.

Timing: (1) Custom E-Newsletter per month

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Events

GreenGale will provide one (1) pouring opportunity per market at our exclusive high profile events, from large-scale parties hosted by our cover talent to intimate cocktail celebrations and private dinners with local influencers featured within the pages of our magazines.

These exclusive event experiences will connect Nicolas Feuillatte to GreenGale's network of upscale influencers and provide potential introductions to our on-premise partners at high end luxury venues for potential distribution (i..e hotels, restaurants, entertainment venues, etc.) via our exclusive events platform.

The Nicolas Feuillatte Opportunity at each event

- Exclusivity for the wine / champagne category
- Logo inclusion on event step & repeat, if applicable
- Inclusion on electronic event invitation
- Organic on-site integration, including POS & Bottle Displays on the bars, with dedicated champagne bar wherever possible, pending venue format
- Brand Ambassador(s) on site to educate and engage guests
- Social Media promotion surrounding event, tagging Nicolas Feuillatte
- Opportunity to provide a special gift to guests or VIPs
- Photographer on-site to document brand engagement at events
- Invitations to events for Nicolas Feuillatte executives, VIPs, client entertaining, etc.
- Post-event coverage in-book and online per market
- Exclusive access to GreenGale Publishing’s network of tastemakers, socialites and influencers

Event Activations

Choose one (1) event option below per market:

AUSTIN WAY
Women of Power Dinner – April/May 2017
3rd annual Women of Power dinner featuring Austin’s most coveted tastemakers, celebrating the launch of the Late Spring issue honoring the city’s most accomplished, dynamic and philanthropic women. Approx. 150 – 200 guests

SXStyle Brunch – March 2017
Official SXStyle Brunch for VIP speakers of the international SXSW conference. SXStyle explores the complex ties between fashion, art, culture and technology. Approx. 75 – 100 guests

BOSTON COMMON
Home Design Event – May 2017
VIP celebration of Home Design issue featuring local design influencers and showcasing luxury home design trends. Approx. 350+ guests

Holiday Gift Guide Gala – December 2017
Boston Common rings in the Holiday season with the ultimate shopping extravaganza featuring the latest luxury gifts from the world’s most renowned brands. Approx. 450+ guests

GOTHAM
Spring Issue Celebration hosted by Joe Jonas – Feb/Mar 2017
Exclusive VIP dinner in partnership with Republic Records hosted by Spring issue cover star Joe Jonas. Approx. 25 – 30 guests

Bridal Showcase – May 2017
Exclusive luxury bridal showcase in partnership with Wedding Salon featuring top bridal trends for the season, including tastings and data capture opportunities. Approx. 750 – 1,000+ guests

HAMPTONS
Memorial Day Celebration – May 2017
Annual kickoff of Memorial Day weekend hosted by cover star and featuring a who’s who of East End elite at a private estate or upscale venue. Approx. 150 guests

Bridal Showcase – July 2017
Exclusive luxury bridal showcase in partnership with Wedding Salon featuring top bridal trends for the season, including tastings and data capture opportunities. Approx. 750 – 1,000+ guests

LOS ANGELES CONFIDENTIAL
Women of Influence – May 2017
VIP luncheon toasting LA’s most influential and inspiring female leaders from various industries and bringing the signature “Women of Influence” editorial to life. Approx. 35 – 50 guests

The XX Project Panel Discussion – 2017 TBD
Los Angeles Confidential will partner with The XX Project, an organization that strives to build a community of female leaders through mentorship and networking, on an intimate panel discussion celebrating influential women in LA. Approx. 30 – 50 guests

MICHIGAN AVENUE
Project Windows Awards Night – July 24, 2017
Michigan Avenue magazine will once again partner with Oak Street Design, The Art Institute of Chicago and high-end retailers on greater Michigan Avenue to showcase the retailers’ merchandise with over-the-top window displays inspired by French Post-Impressionist artist Paul Gauguin. The VIP awards reception will celebrate the artful displays with the tastemakers and trendsetters of Chicago. Approx. 150 guests

Super Chefs – 2017 TBD
6th annual celebration of Chicago’s most creative cuisine featuring tastings of the most delectable signature dishes from the city’s most high-profile chefs. Approx. 300 guests

OCEAN DRIVE
Hot Chefs – November 2017
Ocean Drive toasts South Florida’s hottest chefs with tastings and demonstrations from an array of high profile restaurants. Approx. 200 – 250 guests

 “The List” Event – 2017 TBD
Each month, Ocean Drive celebrates the accomplished individuals shaping South Florida with an in-book feature titled “The List.” These influencers are then celebrated with a VIP event co-hosted by the magazine’s Editor in Chief and Publisher. Approx. 75 – 100 guests

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COMMITMENT: $25,000 NET PER MARKET

 

Includes the following:

 Print    
- Three (3) Full Pages Per Market, with an option for one (1) of the print pages to be produced
as a custom advertorial, for an additional $1K Net design fee per market

Digital (per market)   
Three (3) Month Digital Promotion Campaign

OPTION I
- Sponsored content
- Eblast
- Newsletter
- Social media
- Display advertising (2 weeks per market)

OPTION II
- Custom newsletters - “This Weekend In…”
- Eblast
- Newsletter
- Social media
- Display advertising (2 weeks per market)
)

 Events      
One (1) Event Integration Opportunity Per Market 

 

Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 310,000 unique visitors a month, and generate over 670,000 pageviews

• We maintain a strong social presence in each of our markets, with 134,000+ Twitter followers,  156,000+ Facebook likes, and 172,000+ Instagram followers. 

• We also have a strong email marketing platform, with 71,000+ opt-in email addresses across the GreenGale network.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT Greengale publishing

For further information, please contact:    

Shannon Pastuszak    

shannon.pastuszak@greengale.com   
617.456.1541