Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
Chappy has the opportunity to own a custom online campaign on select Modern Luxury titles featuring strategic and targeted digital assets. The program will serve to generate awareness around Chappy amongst our engaged online audience, while simultaneously driving traffic to the App download pages.
MARKETS
Austin Way (austinway.com)
Boston Common (bostoncommon-magazine.com)
Capitol File (capitolfile-magazine.com)
Gotham (gotham-magazine.com)
Los Angeles Confidential (la-confidential-magazine.com)
Michigan Avenue (michiganavemag.com)
Ocean Drive (oceandrive.com)
Philadelphia Style (phillystylemag.com)
Vegas (vegasmagazine.com)
Modern Luxury will work with consultation with Chappy to create and promote engaging online content. The program will run for 2 weeks on the above listed Modern Luxury digital titles, and will consist of the following:
Modern Luxury will produce custom content relating to Chappy. Our online editors will work closely with your team to develop topics that are in line with your
marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):
"Best First Date Spots in [City]"
"How We Met: Chappy Users Tell Their Stories"
"10 Unique First Date Ideas That Aren't Going To Dinner Or A Bar"
Modern Luxury will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will
contain custom CTA encouraging people to download Chappy, with a link to the app download page.
Modern Luxury will promote Chappy via ads on our Facebook pages. Content and wording can be determined after consultation between Chappy & Modern Luxury content editors, and will be targeted to select demographics specific to Chappy's desired target audience.
OPTION I:
Modern Luxury will curate and produce the custom content
OPTION II:
Chappy will provide the custom content
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• The sites outlined in this proposal receive over 600,000 unique visitors a month, and generate over 800,000 pageviews.
• We maintain a strong social presence, with 243,000+ Twitter followers, 175,500 Facebook+ likes, and 232,000+ Instagram followers.
• We also have a strong email marketing platform, with 91,000+ high quality, opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
