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CHATEAU D'ESCLANS + GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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PROGRAM OVERVIEW

GreenGale Publishing will partner with Chateau D'Esclans via a fully integrated partnership program that will achieve the following: 

- Maintain and grow market share for rosé in key seasonal time periods as well as other "non-typical rose seasons" like the fall and holidays 
- Introduce Chateau D'Esclans brands to a sophisticated, upscale audience
- Increase digital presence of Chateau D'Esclans with an online campaign

PRINT 
High-impact advertisements in GreenGale ensure the Chateau D'Esclans brand message is delivered to our affluent, sophisticated and culturally-astute readers 

DIGITAL 
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Chateau D'Esclans beyond the pages of our magazines
 

EVENT ACTIVATION  
Exclusive event experiences will connect Chateau D'Esclans to GreenGale's network of upscale influencers

MARKETS  
Aspen Peak (aspenpeak-magazine.com)
Austin Way (austinway.com)
Boston Common (bostoncommon-magazine.com)
Gotham (gotham-magazine.com)
Hamptons (hamptons-magazine.com)
LA Confidential (la-confidential-magazine.com)
Michigan Avenue (michiganavemag.com)
Ocean Drive (oceandrive.com)
Art Basel

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Spreads in GreenGale publications ensure the Chateau D'Esclans brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Chateau D'Esclans will receive:

- Aspen Peak: 2 spreads
- Austin Way: 3 pages
- Boston Common: 2 spreads
- Gotham: 2 pages & 1 spread
- Hamptons: 3 spreads
- LA Confidential: 4 spreads
- Michigan Avenue: 1 spread & 1 page 
- Ocean Drive: 1 spread & 2 pages 
- Art Basel: 1 page
- Miracle on Madison: 1 page
- BONUS -
- 4 "Not To Be Missed" Advetorials

 

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Digital

GreenGale will work in consultation with Chateau D'Esclans to create and promote engaging online content.

The program will consist of 4 elements:

1. Sponsored Content

GreenGale will produce 8 weeks of sponsored content (4 pieces, each running for 2 weeks and receiving prime placement in the homepage rotator) relating to Chateau D'Esclans. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- "10 Chateau D'Esclans Wines You Need To Try"  
- "The Wines You Need To Try This Season" 
- "Why Rosé Is Here To Stay"

Sponsored content will be wrapped with Chateau d'Esclans advertising units (970x90 large leaderboard, 300x250 medium rectangle, and 300x600 half page) at 100% SOV. GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers.  

2. Social Media Promotion

GreenGale will promote Chateau D'Esclans to our engaged followers via our social media channels. Content can be determined after consultation between Chateau D'Esclans & GreenGale content editors.

3. Monthly e-Newsletter Promotion

GreenGale will promote Chateau D'Esclans via our monthly e-newsletters. Content can be determined after consultation between Chateau D'Esclans & GreenGale content editors.

4. ROS Advertising

GreenGale will provide Chateau D'Esclans ROS advertising, at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

Chateau D'Esclans will receive

Per market: 
- 8 weeks of sponsored content (4 pieces, each running for 2 weeks and receiving prime placement in the homepage rotator)   
- 2 sponsored Instagram posts   
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  
- 1 spot in monthly newsletter   
- 2 months ROS advertising at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

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Event Activation

GreenGale will provide a combined total of eight (8) pouring opportunities at our exclusive high profile events, from celebrity-driven issue celebrations to intimate cocktail parties and exclusive dinners. On-site zctivation can include gorgeous displays featuring brand ambassadors or, exper winemaker, Paul Chevalier can attend and educate the guests on their portfolio of rosés (pending event format).

The Chateau D’Esclans Opportunity
  • Exclusivity for the wine category
  • Logo placement on electronic event invitation, distributed to each magazine’s network of local tastemakers & influencers
  • POS & Bottle Displays on the bars, with Dedicated wine bar wherever possible to showcase the brand– final details pending venue format
  • Brand ambassadors on site to educate and engage guests
  • Opportunity to provide a special gift to guests or VIPs
  • Photographer on-site to document brand engagement at events
  • Invitations to events for Chateau D’Esclans executives, VIPs —an ideal client entertaining opportunity (qty. TBD)
  • Social media surrounding all events
  • Post-event coverage in-book and/or online, pending editorial discretion
  • Exclusive access to GreenGale Publishing’s network of tastemakers, socialites and influencers

Client provides product, branded glassware and brand ambassador(s) for events.

Specific event details to come as we develop our 2017 event schedule.  Please refer to the 2013 - 2015 Chateau D’Esclans event recap for an example of the types of pouring opportunities we will provide. See breakdown below for total events per market. 

Nine (9) Event Activations
  • Austin Way - 1 event
  • Boston Common – 1 event
  • Gotham Magazine – 2 events (1 being Miracle on Madison)
  • Hamptons – 2 events (1 being Authors Night)
  • Los Angeles Confidential – 2 events
  • Michigan Avenue - 1 event
  • Ocean Drive -  1 event

 

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MARKETS & DELIVERABLES BREAKDOWN

 

 Print    
- Aspen Peak: 2 spreads 
- Austin Way: 3 pages 
- Boston Common: 2 spreads 
- Gotham: 2 pages & 1 spread 
- Hamptons: 3 spreads 
- LA Confidential: 4 spreads 
- Michigan Avenue: 1 spread & 1 page 
- Ocean Drive: 1 spread & 2 pages 
- Art Basel: 1 page 
- Miracle on Madison: 1 page 
- BONUS - 
- 4 "Not To Be Missed" Advetorials

Digital (per market)   
- 8 weeks of sponsored content (4 pieces, each running for 2 weeks and receiving prime placement in the homepage rotator)   
- 2 sponsored Instagram posts    
- 2 sponsored Twitter posts   
- 2 sponsored Facebook posts   
- 1 spot in monthly newsletter    
- 2 months ROS advertising at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

 Event Activation      
Austin Way - 1 event
Boston Common – 1 event

Gotham Magazine – 2 Events (1 being Miracle on Madison)
Hamptons – 2 events (1 being Authors Night)
Los Angeles Confidential – 2 events
Michigan Avenue - 1 event

Ocean Drive -  1 event

Estimated total impressions: 7,700,000

Total buy: $222,000

 

 

Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 310,000 unique visitors a month, and generate over 670,000 pageviews

• We maintain a strong social presence in each of our markets, with 136,000+ Twitter followers,  160,000+ Facebook likes, and 162,000+ Instagram followers. 

• We also have a strong email marketing platform, with 75,000+ opt-in email addresses across the GreenGale network.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT Greengale publishing

For further information, please contact:    

Shannon Pastuszak    

shannon.pastuszak@greengale.com   
617.456.1541