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Join Gotham, the Madison Avenue Business Improvement District, and Madison Avenue’s premier boutiques on Saturday, December 3 to shop for the holidays while supporting the pediatric programs of The Society of Memorial Sloan Kettering Cancer Center. Browse below to discover more about the 30th anniversary of Miracle on Madison Avenue, a map of where to shop, holiday memories from New York’s top tastemakers, and a gift guide featuring thoughtful presents for everyone on your list.

DIVINE CANINES

MEMORIAL SLOAN KETTERING CANCER CENTER’S THERAPY DOGS MAKE THEIR FIRST APPEARANCE AT MIRACLE ON MADISON AVENUE.. 

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Dog days: Memorial Sloan Kettering Cancer Center’s therapy dogs (RIGHT) visit patients five days a week, and include a King Charles spaniel named London and a black Labradoodle named Fido.

New to Miracle on Madison Avenue this year are some four-legged celebrants. “Therapy dogs—part of Memorial Sloan Kettering Cancer Center’s Caring Canines— will be on the street and available to meet shoppers,” shares Matthew Bauer, president of Madison Avenue Business Improvement District. Caring Canines has 29 teams of dogs, from mutts to purebreds, which are paired with patients undergoing treatment.

The dogs and their owners visit patients five days a week, with approximately 80 visits happening each week. A favorite of Society of Memorial Sloan Kettering Cancer Center president Lavinia Branca Snyder is a mutt named Ollie—“one of the stars of the program and the best friend of a fellow board member, who is involved in the program,” Snyder says.

Therapy dogs have been found to inspire individuals in occupational or physical therapy to continue through the sometimes difficult work of rehabilitation and improve their communication skills and self-esteem. Jane Hedal- Siegel, the director of volunteer resources at the hospital, observes, “Every day we see firsthand the immediate, lasting impact that canine visits have on MSKCC’s patients, family members, and staff. For patients this visit can be an intrinsic part of their hospital experience. It’s an uplifting, positive moment for everyone.”