On December 11, 2019, Editorialist YX, the intelligent wardrobe and fashion content app, celebrated the opening of its first showroom, with industry notables including: Lizzie Tisch, Nicky Hilton Rothschild, Lainy Hedaya, Brett Heyman, Monique Pean, Maria Dueñas Jacobs, and Violet Gaynor. Located in New York’s Upper East Side, ‘Editorialist YX Apartment’ serves as a space for Editorialist YX clients to come for one-on-one appointments with the styling team. The space is adorned with the latest fashion trends and contemporary art by Sperone Westwater. The opening event was hosted by EDITORIALIST YX’s leadership team: Co-Founder & CEO, Rafael Ortiz; Co-Founder & Editor-in-Chief, Kate Davidson Hudson; Co-Founder & VP of EYX Private Client, Stefania Allen; VP of Private Client Development, Sara Hirsch; and Head of Brand Partnerships, Marissa Grossman.
Project YX recently joined forces with Editorialist Magazine. The recently launched Editorialist YX fuses proprietary intelligent wardrobe technology with preeminent fashion editorial to centralize one’s personal styling, fashion content, and shopping in one seamless digital experience. With the Editorialist YX experience, one’s wardrobe undergoes a comprehensive phase of digitization allowing a personal stylist to manage existing pieces while integrating a customized assortment of new designer pieces to integrate into personally-curated looks. One’s complete wardrobe, personal styling, and inspirational content are captured in one touchpoint, combing for an elevated experience that masters digital curation in all its forms. Editorialist YX offers three-tiered membership opportunities in which individuals will pay a monthly subscription fee to access the service-oriented app. The memberships offer variations of wardrobe support that include: a personalized calendar so that one can seamlessly synchronize their wardrobe for everything from vacations to professional events, curated outfit recommendations, instant purchasing capabilities across all ecommerce sites in one environment, a closet analysis with synthesized statistics allowing members to address wardrobe needs with instant precision, and lastly, top editorial content tapping into the hottest and latest trends.