Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
Eileen Fisher has the opportunity to own a custom online campaign on gotham-magazine.com & modernluxury.com/manhattan featuring strategic and targeted digital assets. The program will serve to generate awareness and post-event coverage around both the Felted Gallery and Circular Story events amongst our engaged online audience, while simultaneously driving traffic to the Eileen Fisher website.
Modern Luxury will work in consultation with Eileen Fisher to create and promote engaging online assets. The program will run for 1 month and will consist of the following:
Modern Luxury will provide Eileen Fisher ROS advertising on gotham-magazine.com (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions). Ad units will run across each channel of the website and can incorporate rich media. All units will be hyperlinked to the Eileen Fisher's website to drive traffic to the desired URL.
Eileen Fisher will receive dedicated e-blasts sent to Gotham & Manhattan magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates around 10 - 15%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.
Eileen Fisher will receive post-event coverage on Gotham's party page, recapping both events. Coverage will include up to 20 photos with captions (provided by Eileen Fisher), as well as an event recap that describes the event and links to necessary partners.
Deliverables & Commitment
Gotham
- 4 weeks ROS advertising at 25% SOV, utliizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 dedicated email blasts, to be activated at any point during the program duration
- Added Value: 2 post-event party page photo galleries
Manhattan
- 2 dedicated email blasts, to be activated at any point during the program duration
Commitment
$12,000 net
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• The sites outlined in this proposal receive over 80,000 unique visitors a month, and generate over 130,000 pageviews.
• We maintain a strong social presence in the New York market, with 23,000+ Twitter followers, 18,000 Facebook+ likes, and 24,000+ Instagram followers.
• We also have a strong email marketing platform, with 30,000+ high quality, opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
