GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
GreenGale Publishing will partner with Jetsmarter in key markets via an integrated partnership program that will achieve the following:
- generate awareness and buzz around Jetsmarter's product offerings among an affluent audience of young influencers
- align Jetsmarter with luxury lifestyle passion points, including Fall Fashion and mixology
MARKETS
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GreenGale will work with Jetsmarter to create an integrated program across each market's digital platforms to generate awareness of the brand among our audience.
The program will consist of the following strategic & targeted digital assets:
GreenGale will produce a series of editorially-inspired sponsored content pieces across each advertised market that will align Jetsmarter with key happenings during the Fall season. Our online content editors will work closely with Baccarat to develop topics that are in line with your marketing goals and objectives. Each piece will be "Presented by Jetsmarter" and will organically integrate the brand into the content. Additionally, the content can include a special call to action to drive traffic to the Jetsmarter website.
GreenGale will provide Jetsmarter ROS advertising, at 25 - 33% share of voice, pending inventory availability (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)
Ad units will run across each channel of GreenGale website and can incorporate rich media. All units will be hyperlinked to the Jetsmarter website to drive traffic.
Jetsmarter will receive 2 weeks of site skin advertising, providing high-impact units to be on display to desktop users, hyperlinked to the Jetsmarter website.
GreenGale will promote the Jetsmarter via a homepage pop-up ad banner, for 2 non-consecutive weeks during the duration of the program. Pop-up banner can include short video to bring the ad to life for readers.
Jetsmarter will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates between 20-25%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.
GreenGale will promote Jetsmarter to our engaged followers via our dedicated social media channels. Content can be determined after consultation between Jetsmarter & GreenGale content editors.
Jetsmarter have the opportunity to position the brand in front of our coveted opt-in subscribers with a promotional unit within the monthly e-newsletter. Units include top leaderboard and bottom rail ad banners, and promotional advertorial units, pending inventory availability.
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• The sites outlines in this proposal receive over 180,000 unique visitors a month, and generate over 260,000 pageviews.
• We maintain a strong social presence in each of our markets, with 121,000+ Twitter followers, 58,000+ Facebook likes, and 59,000+ Instagram followers.
• We also have a strong email marketing platform, with 38,000+ opt-in email addresses across the GreenGale network.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
