NAPA VALLEY VINTNERS + GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Napa Valley Vintners has the opportunity to own an print, online, & sponsored content program on GreenGale publishing outlets. For the duration of the program, sponsored content & a dedicated email marketing campaign. The program also includes event activation/pour opportunities. The program will serve to promote Napa Valley Vintners, with a focus on increasing awareness and preference.  

PARTNERSHIP STRATEGY

Digital

GreenGale will work in consultation with Napa Valley Vintners to create and promote engaging online content on the following titles: 

Gotham (gotham-magazine.com
Michigan Avenue
 (michiganavemag.com
Ocean Drive (oceandrive.com)

The program will consist of 5 elements:

1. Sponsored Content

GreenGale will produce custom content relating to Napa Valley wines. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- "10 Napa Valley Wines You Need To Try"  
- "The Wines You Need To Try This Season" 
- "7 Napa Valley Wineries With Unbelievale Views"

GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

2. Dedicated email blast

Napa Valley Vintners will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Napa Valley wines, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

 
3. Social Media Promotion

GreenGale will promote Napa Valley wines to our engaged followers via our social media channels. Content can be determined after consultation between Napa Valley Vintners & GreenGale content editors.

4. Monthly e-Newsletter Promotion

GreenGale will promote Napa Valley wines via our monthly e-newsletters. Content can be determined after consultation between Napa Valley Vintners & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be promoting the online sponsored content. 

5. ROS Advertising

GreenGale will provide Napa Valley Vintners ROS advertising, at 33% SOV. 

Deliverables & Commitment

Per market: 
- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator  
- 2 dedicated email blasts, to be activated at any time during the program duration   
- 1 spot in monthly newsletter  
- 2 sponsored Instagram posts   
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  
- 2 months ROS advertising at 33% SOV   

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Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.   

Spreads in GreenGale magazines ensure the Napa Valley Vintners brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Deliverables & Commitment

- Gotham Spring issue: One (1) page
- Michigan Avenue Spring issue: One (1) page  
- Ocean Drive February and/or March issues: One (1) or two (2) pages

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Event Activations

Pouring opportunities at exclusive vip events in 2017 (NYC, Chicago or Miami depending upon availability).

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MARKETS & DELIVERABLES BREAKDOWN

 

Tier 1 Package  

Digital (per market)
  

- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator    
- 2 dedicated email blasts, to be activated at any time during the program duration     
- 1 spot in monthly newsletter    
- 2 sponsored Instagram posts     
- 2 sponsored Twitter posts    
- 2 sponsored Facebook posts    
- 2 months ROS advertising at 33% SOV     

 Print    
Gotham Spring issue: One (1) full page  
Michigan Avenue Spring issue: One (1) full page 
- Ocean Drive February and March issues: Two (2) full pages

 Event Activation     
Two Pouring opportunities at two exclusive VIP events during 2017 (In New York, Chicago or Miami depending upon availability) 

Total buy: $49,000

Tier 2 Package   

Digital (per market)  
 

- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator     
- 1 dedicated email blasts, to be activated at any time during the program duration      
- 1 spot in monthly newsletter
- 1 sponsored Instagram post
- 1 sponsored Twitter post
- 1 sponsored Facebook post  
- 1 months ROS advertising at 33% SOV    

 Print     
Gotham Spring issue: One (1) full page   
Michigan Avenue Spring issue: One (1) full page 
- Ocean Drive February or March issues: One (1) full page

 Event Activation      
One Pouring opportunities at two exclusive VIP events during 2017 (In New York, Chicago or Miami depending upon availability) 

Total buy: $40,000

 

 

Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 500,000 unique visitors a month, and generate over 900,000 pageviews

• We maintain a strong social presence in each of our markets, with 229,000+ Twitter followers,  202,000+ Facebook likes, and 157,000+ Instagram followers. 

• We also have a strong email marketing platform, with 100,000+ opt-in email addresses across the GreenGale network.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT Greengale publishing

For further information, please contact: 

Lynn Scotti
Publisher

lynn.scotti@greengale.com

646.835.5222