NEW YORK PRIME BEEF + GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Top-Collage.jpg

PROGRAM OVERVIEW

New York Prime Beef has the opportunity to own an online advertising & sponsored content program on both gotham-magazine.com & hamptons-magazine.com. For the duration of the program, your desired choice of sponsored content, run of site display advertising, & a dedicated email marketing campaign will promote New York Prime Beef. All content will contain custom call-to-action linking to New York Prime Beef's website, and will be pushed through both Gotham and Hamptons' extensive social & email marketing channels. The program will serve to generate buzz and awareness around New York Prime Beef among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads & sales.

19% of GreenGale Publication readers ate at a steakhouse in the past thirty days and are 27% more likely to have done so compared to the rest of the population.

– Source, Nielsen Claritas Segmentation & Market Solutions and 2016 PRIZM 

PARTNERSHIP STRATEGY

Program Overview

GreenGale will work in consultation with New York Prime Beef to create and promote engaging online content. New York Prime Beef has the option of choosing from the following elements (see full breakdown on price and packaging in section below):

Sponsored Content

GreenGale will produce custom content relating to New York Prime Beef. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- "We Try a $150 Steak, Presented by New York Prime Beef"  
- "8 Ways That You're Cooking Your Steak Wrong, Presented by New York Prime Beef"  
- "How To Cook The Perfect Steak, Presented by New York Prime Beef" 

We can also offer the inclusion of video pieces (either produced by GreenGale, or using assets previously created by New York Prime Beef). 

All content will be given prime placement on the homepage rotator, as well as being promoted via our social media channels. GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

Dedicated email blast

New York Prime Beef will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or for advertising/specials/announcements specific to New York Prime Beef (for example, a 15% off discount code, or a bonus with purchases over a certain dollar value). All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Monthly e-Newsletter Promotion

GreenGale will promote New York Prime Beef via our monthly e-newsletters. Content can be determined after consultation between New York Prime Beef & GreenGale content editors, but can be a replica of the dedicated email blast. Alternatively, content can be general advertising. 

ROS Advertising

GreenGale will provide New York Prime Beef ROS advertising, at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

 

Collage-0009.jpg

PACKAGES AND DELIVERABLES (CHOOSE ONE)

Package One - Display Advertising

gotham-magazine.com
- 8 weeks ROS at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)






hamptons-magazine.com
- 8 weeks ROS at 33% SOV (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

Package Two - Sponsored Content

gotham-magazine.com
- 2 pieces of sponsored content, to be produced in consultation with GreenGale content editors. Content will be given prime placement in homepage rotator, as well as propoted via social channels
- 8 weeks display advertising at 33% SOV (using single 728x90 interstitial ad unit under homepage rotator with 468x60 and 320x50 mobile versions)


hamptons-magazine.com
- Duplicate of Gotham sponsored content, to be produced in consultation with GreenGale content editors. Content will be given prime placement in homepage rotator, as well as propoted via social channels
- 8 weeks display advertising at 33% SOV (using single 728x90 interstitial ad unit under homepage rotator with 468x60 and 320x50 mobile versions) 


Package Three - Email

gotham-magazine.com
- 1 dedicated email blast, sent to Gotham's high quality, opt-in subscriber list (with option for a/b subject line testing, and unique individual send times).
- 1 promotional edit placement in Gotham monthly e-newsletter
- 8 weeks display advertising at 33% SOV (using single 728x90 interstitial ad unit under homepage rotator with 468x60 and 320x50 mobile versions) 

hamptons-magazine.com
- 1 dedicated email blast, sent to Hamptons' high quality, opt-in subscriber list (with option for a/b subject line testing, and unique individual send times).
- 1 promotional edit placement in Gotham monthly e-newsletter
- 8 weeks display advertising at 33% SOV (using single 728x90 interstitial ad unit under homepage rotator with 468x60 and 320x50 mobile versions) 

Package run date: Feb 21st - April 23rd

COMMITMENT: $5,000



Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The sites outlined in this proposal receive over 140,000 unique visitors a month, and generate over 200,000 pageviews

• We maintain a strong social presence in each of our markets, with 33,000+ Twitter followers,  43,000+ Facebook likes, and 49,000+ Instagram followers. 

• We also have a strong email marketing platform, with 21,000+ high quality, opt-in email addresses across the GreenGale network.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Hamptons_laptop.jpg

 

THE GREENGALE VISITOR

 

Untitled-4-0002.jpg

 


 

VIDEO - ABOUT Greengale publishing

For further information, please contact:    

Jim Smith     

jim.smith@greengale.com