RED DOOR SPA + GreenGale Publishing

Red Door Spa has the opportunity to own an online advertising & email marketing program on GreenGale Publishing websites. For two months, sponsored ROS advertising, online sponsored content, & a dedicated email marketing campaign will promote Red Door Spa, with a focus on driving traffic to the site as well as promoting gift cards for the holidays. All content will contain custom call-to-action linking to Red Door Spa's website, and will be pushed through GreenGale's extensive social & email marketing channels.

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Program Overview

GreenGale will work with consultation with Red Door Spa to create and promote engaging online content. The program will run for 2 months (November - December 2016) on the following GreenGale titles:

- Gotham (gotham-magazine.com)
- Capitol File (capitolfile-magazine.com)
- Hamptons (hamptons-magazine.com)

The program will consist of 4 pieces:

Dedicated email blast

GreenGale will promote Red Door Spa gift cards to the above-mentioned market's coveted lists of high-quality opt-in email subscribers - approximately 27,000 people in total. To maximize response, we suggest creative includes an exclusive discount/offer for GreenGale subscribers.  

Monthly e-Newsletter Promotion

GreenGale will promote Red Door Spa via our monthly e-newsletters. Content can be determined after consultation between Red Door Spa & GreenGale content editors, but can be a replica of the dedicated email blast/contest. Alternatively, content can be general advertising. 

ROS Advertising

Red Door Spa will receive traditional online ROS advertising for 2 months at 33% SOV. 

Online Gift Guide

Red Door Spa will receive inclusion in our end of year Holiday Gift Guides. This can highlight specials & products from Red Door Spa, as well as serve as general advertising. 

Deliverables & Commitment

Per market: 
- 2 dedicated email blast promoting contest (GreenGale can build creative, or Red Door Spa can provide)  
- 2 promotion edit placement in monthly e-newsletter
- 2 months ROS display ad advertising at 33% SOV
- Inclusion in online gift guides

Total package commitment: $9,000/market ($27,000 total)

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• We maintain a strong social presence in each of our markets, with 51,000+ Facebook likes, 45,000+ Instagram followers, and 42,000+ Twitter followers,  

• We also have a strong email marketing platform, with 27,000+ high quality, opt-in email addresses across the the above-mentioned markets.

• Our sites receive over 180,000 unique visitors a month, and generate over 310,000 pageviews

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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For further information, please contact: 

Kathleen Fleming

kathleen.fleming@greengale.com 
646.835.5271