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I AGREE

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OVERVIEW

Gotham/Hamptons and Sprint promote online content & exclusive events in a new integrated marketing partnership.

Gotham/Hamptons will provide Sprint with 3 flagship activations:

1) Ownership of content and gift guides during upcoming key times - Fall Fashion, Men's Issue, and Holiday.
2) An exclusive 'Dream Phone' event at a New York rooftop event space.
3) Traditional ROS, pre-roll, and email advertising to our sophisticated, affluent audience.

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1: Content and Gift Guides

Deliverables

Holiday Gift Guide
- Ownership of Holiday Gift Guide (pictured, right)
- Advertising on all Holiday Gift Guide posts (pictured, right)
- Sprint product inclusion on all Holiday Gift Guide posts (pictured, right)
- CTA for switching to Sprint on all Holiday Gift Guide posts (pictured, right)

Fall Fashion
- Ownership of Fall Fashion Guide (pictured, right)
- Advertising on all Fall Fashion posts
- Sprint product inclusion in Fall Fashion posts (where appropriate)
- CTA for switching to Sprint on all Fall Fashion posts

Men's Issue
- Advertising on all Men's Issue posts
- CTA for switching to Sprint on all Men's Issue posts

Timing

Online content will run from mid August to December 31st on 
gotham-magazine.com and hamptons-magazine.com 

Promotion

As well as creating the custom landing page (right), GreenGale will promote all content via the homepages of the above-mentioned sites.  Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram as well as promoted via our opt-in email subscriber list.

 

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2: 'Dream Phone' Event

Concept

Gotham/Hamptons will host a Sprint branded 'Dream Phone' night, a cheeky, modern take on the Dream Phone game from the early 90's. Guests will hand in their phones at the beginning of the evening, and be given new smart phones running on the Sprint network. The phones will be preloaded with the cell numbers of the other phones at the event, allowing guests to use their new phones to text, call, mingle, and flirt with other guests at the event. The event will be held at an NYC rooftop bar—traditionally an area where cell service is bad—to emphasize the strength of Sprint's new network. Full concept to be developed upon consultation with Sprint's marketing team.

Deliverables

Event 
- Event to be coordinated by the Gotham/Hamptons events team
- 150-200 people
- Event to be held at rooftop bar in NYC (final location TBD)
- Food and drink to be included
- Prominent Sprint branding throughout event space

Pre-event Coverage 
- Social mentions 
- Blog post on Gotham/Hamptons promoting event 
- Invite to final curated guest list

Post-event coverage 
- Social mentions 
- Online gallery recap
- Follow up/thank you email to guests
- Video recap

Timing

Event will happen in late August, coinciding with the end of summer.  

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3: Traditional Online Advertising 

Deliverables 

- ROS at 33% SOV throughout the duraction of campaign for both Gotham and Hamptons  (pictured, right)
- 5 promo edits in both Hamptons and Gotham e-newsletters (10 total), with promotional messaging of Sprint's choosing (pictured, right)
- 2 dedicated e-blasts per market (4 total), with promotional messaging of Sprint's choosing (pictured, below) 
- Pre-roll on all Gotham and Hamptons videos (pictured, below)

Timing

Online content will run from mid August to December 31st on  
gotham-magazine.com and hamptons-magazine.com 

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Deliverables Summary

1: Content and Gift Guides
- Ownership of Holiday Gift Guides
- Advertising on all Holiday Gift Guide posts
- Sprint product inclusion on all Holiday Gift Guide posts
- CTA for switching to Sprint on all Holiday Gift Guide posts
- Ownership of Fall Fashion Guide
- Advertising on all Fall Fashion posts 
- Sprint product inclusion in Fall Fashion posts (where appropriate) 
- CTA for switching to Sprint on all Fall Fashion posts 
- Advertising on all Men's Issue posts 
- CTA for switching to Sprint on all Men's Issue posts

2: 'Dream Phone' Event
- 150-200 people event on NYC rooftop, coordinated
by Gotham/Hamptons event team with prominent Sprint branding
- Pre/post event social mentions
- Online gallery recap
- Follow up/thank you email to guests
- Video recap

3. Traditional Online Advertising
- ROS at 33% SOV for 5 months
- 5 promo edits in Hamptons and Gotham e-newsletters (10 total)
- 2 dedicated e-blasts per market (4 total), with promotional messaging of Sprint's choosing
- Pre-roll on all Gotham and Hamptons videos 

Total commitment: $180,000



Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The 2 sites outlined in this proposal receive over 120,000 unique visitors a month, and generate over 320,000 pageviews

• We maintain a strong social presence around the tri-state area, with 32,000 Twitter followers,  45,000 Facebook likes, and 30,000 Instagram followers across the 2 sites outlined in this proposal. 

• We also have a strong email marketing platform, with 27,000 opt-in email addresses across the 2 sites outlined in this proposal.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE gotham/hamptons VISITOR

 

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VIDEO - ABOUT gotham/hamptons

For further information, please contact: 

Susan Abrams
National Account Director, GreenGale Publishing

susan.abrams@greengale.com

Direct: 305.531.8086
Cell: 305.607.0903