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I AGREE

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OVERVIEW

GOTHAM & HAMPTONS will Partner with Sprint to bring the “Go Big NY” campaign to life via fully integrated partnership program that will achieve the following

- Generate buzz and awareness and engagement around Sprint’s new & improved, faster-than- ever network and value in the industry
- Encourage our audience to switch and save 50%
- Drive traffic to the Sprint website for additional information and engagement

Program Deliverables

1) “Go Big NY” Digital Guides 
2) Sprint-Owned Custom Tasting Event around the NYC Wine & Food Festival 
3) Gotham & Hamptons custom curated “Taste” e-newsletter
4) “Sprint Presented” Holiday gift guide
5) Sponsored Editorial Program
6) Run-of- site display advertising 
7) Ongoing social media campaign to promote the “Go Big NY” guide and leveraging Sprint as the new & improved, faster than ever network. 
8) Dedicated e-blast opportunities.

Timing: Mid-August – December 2016
Rate: 150k All In

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“Go Big NY” Digital Guide

Sponsored Online Editorial platform providing a guide to the biggest happenings around NYC and Gotham’s signature editorial platforms, including but not limited to:

- “Summer Madness” – the biggest concerts and hot spots around the city

- Fall Fashion Week

- Gotham Men’s Editorial Platform: celebrating leading male NYC influencers and the things they love to do around town

- NYC Wine & Food Festival

 

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Sprint owned custom tasting event around the
NYC Wine & Food Festival

Sprint will be the presenting sponsor of a Gotham magazine exclusive tasting event around the NYC Wine & Food Festival, featuring interactive culinary tasting stations. Upon arrival, guests will be given smart phones running on the Sprint Network to use for the evening, to vote on their favorite dishes, generate Sprint-inspired social media posts and make reservations at their favorite places using the faster-than- ever technology.

Deliverables

Event 

- Turn-Key event production for 150 – 200 guests including Venue, music, food & beverage and participating chefs / restaurants
- Brand inclusion on electronic invitation as Presenting sponsor
- Branded Sprint tasting stations throughout the venue with iPads, where guests can vote on their favorite dishes and explore additional features of the Sprint faster-than- ever network
- Dedicated Sprint interactive lounge featuring Sprint Brand Ambassador to educate guests and encourage guests to switch to sprint
- Social media engagement throughout event
- Dedicated photographer and videographer to capture Sprint activation and brand engagement

Pre-event Coverage 
- Blog Post on Gotham/Hamptons websites promoting event

- Invites to curated guest list
- Social mentions 

Post-event coverage 
- Sprint-branded Follow up thank you eblast to guests with additional CTA to visit the Sprint website
- Post –event coverage in-book and on the Gotham & Hamptons websites
- Video recap

Timing

November  

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Gotham & Hamptons custom curated “Taste” e-newsletter 

- As an extension of the Wine & Food Festival event; GreenGale Publishing will create a custom "Taste" email newsletter owned by Sprint featuringe editorial stories, providing content that gives our audience the best in NYC & Hamptons dining content & recommendations.
- Organically designed within the newsletter is a promotional unit labeled “From our Partners,” which places Sprint into the newsletter as featured content.
- This dedicated email newsletter blast has received record-breaking click through rates and will place Sprint in a synergistic environment that is solely focused on dining.
- Quantity / Timing: (1) e-newsletter inclusion in October for both Gotham & Hamptons Magazine.

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“Sprint Presented” Holiday Gift Guide

- The Gift Guides will be live for four (4) weeks at a time and can be will be refreshed weekly to showcase new items
- Sponsorship of this platform provides an ideal environment to showcase Sprint’s products and services, integrating these products into a luxury shopping-driven feature

As the exclusive sponsor of the Holiday Gift Guides, Sprint will receive the following:
- “Presented by” billing on homepage & Gift Guide landing pages for both Gotham & Hamptons
- Homepage promotion via sliding rotator to drive traffic and engagement
- Run of site media on Gift Guide landing pages at 100% SOV - Ad units include: large leaderboard (970x90), interstitials (728x90), medium rectangle (300x250), half page (300x600)
- All ads hyperlinked to Sprint’s website
- Social media promotion with organic integration of Sprint’s social media handles

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Sponsored Editorial Program

- Sprint will be the sole sponsor of editorial & content programs during some of the biggest happenings in NYC & Hamptons.
- Interstitial ad units intertwined with content to promote Sprints robust service and promotions.
- All ads hyperlinked to Sprint’s website
- Social media promotion with organic integration of Sprint’s social media handles

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Run-of-site display advertising

- Sprint will receive run of site media across each channel of each advertised website throughout the duration of the campaign.
- Units include: large leaderboard (970x90), interstitials (728x90), medium rectangle(300x250), and half page (300x600)
- 33% share of voice
- All ads will be hyperlinked to the Sprint’s website
- All units have dynamic capabilities, such as video and expandable units

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Social Media Promotion

- Throughout duration of campaign, GreenGale will have ongoing social media promotion of the “Go Big NY” Guide while incorporating Sprint as the New & Improved, Faster than Ever Network
- Additional social coverage for special promotions and/or offerings.

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Dedicated e-blast opportunity

- (2) Dedicated e-blasts per market (Gotham & Hamptons) to promote Sprint’s special promotions and/or offerings to our coveted opt-in subscriber lists.

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TIMING

Online content will run from mid-August to December 31st on gotham-magazine.com and hamptons-magazine.com

Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The 2 sites outlined in this proposal receive over 120,000 unique visitors a month, and generate over 320,000 pageviews

• We maintain a strong social presence around the tri-state area, with 32,000 Twitter followers,  45,000 Facebook likes, and 30,000 Instagram followers across the 2 sites outlined in this proposal. 

• We also have a strong email marketing platform, with 27,000 opt-in email addresses across the 2 sites outlined in this proposal.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The 2 sites outlined in this proposal receive over 120,000 unique visitors a month, and generate over 320,000 pageviews

• We maintain a strong social presence around the tri-state area, with 32,000 Twitter followers,  45,000 Facebook likes, and 30,000 Instagram followers across the 2 sites outlined in this proposal. 

• We also have a strong email marketing platform, with 27,000 opt-in email addresses across the 2 sites outlined in this proposal.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE gotham/hamptons VISITOR

 

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VIDEO - ABOUT gotham/hamptons

For further information, please contact: 

Susan Abrams
National Account Director, GreenGale Publishing

susan.abrams@greengale.com

Direct: 305.531.8086
Cell: 305.607.0903