Swarovski Celebrates Opening of Times Square Store

| April 12, 2018 | Parties

On Thursday, April 12, 2018, Swarovski brand ambassador Karlie Kloss cut the ceremonial ribbon in style with Swarovski-crystal bedazzled scissors at the brand's new Times Square store to commemorate its recent opening. Karlie accessorized her Alex Perry dress and Saint Laurent blazer with Swarovski's Luminous Fairy earrings and ring, and Luxury ring and bangle in silver from the brand's Spring/Summer 2018 collection, before heading off to celebrate with Swarovski VIPs and celebrity guests at Hudson Mercantile. Karlie jioned celebrities such as Morena Baccarin, Ben McKenzie, AnnaSophia Robb and Selita Ebanks to toast the opening. Swarovski brought Times Square's signature sparkle to the star-studded soirée with live performances, most notably from DJ Harley Viera-Newton. Guests were treated to a gourmet twist on New York street food favorites, NYC-themed drinks from the newsstand bar, and flower carts where they could create their own arrangements, all while Broadway-style performers entertained.

Photography by: Photography by Astrid Stawiarz and Dimitrios Kambouris for Getty Images