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White + Warren & GreenGale Publishing

White + Warren has the opportunity to own a custom digital program across GreenGale Publishing websites that aligns the brand with Holiday shopping-driven content, generating awareness for the brand among our engaged online audience and driving traffic to the White + Warren website.

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Sponsored Content: "Holiday Gift Guide"

- One (1) sponsored Gift Guide post across advertised markets, showcasing the most luxurious gifts for the Holiday season, with organic integration of White + Warren as a sponsored pick

- The post will include local retail information and URL, driving foot traffic and traffic to the brand's website

Promotion of Content

All content will be promoted via the following strategic digital assets:

- Prominent promotion on homepage rotator of each advertised site for up to two (2) weeks when Gift Guide goes live to drive traffic and engagement

- One (1) promotional advertorial unit in a editoral email newsletter delivered to our coveted list of opt-in subscribers in each advertised site to further promote the content

- Social media promotion via each market's robust social networks, including Facebook, Instagram and Twitter

Dedicated Email Blast

- Targeted messaging delivered directly to the inbox of each market's dedicated & highly coveted network of opt-in subscribers, providing White + Warren 100% share of voice and the ability to direct our audience to the brand's website

- We encourage promoting a special incentive or offer to drive engagement

Run of Site Display Advertising

- Run of site banner ads across each channel of each advertised website at 25 - 33% share of voice for one (1) month

- Units include: large leaderboard (970x90); medium rectangle (300x250); half page (300x600) and interstitials (728x90)

- All ad units hyperlinked to the White + Warren website and can feature rich media

Timing

- Holiday 2016

Deliverables Per Market

- 1 sponsored content piece, with prime placement in the homepage rotator for up to two (2) weeks 
- 1 dedicated email blast  
- 1 promotional advertorial spot in one (1) monthly editorial newsletter  
- 1 sponsored Instagram post    
- 1 sponsored Twitter post   
- 1 sponsored Facebook post  
- 1 month ROS advertising at 25 - 33% SOV  

Commitment

- 1 - 5 sites: $5,000 NET per market

- 6 - 11 sites: $3,500 NET per market 

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive nearly 430,000 unique visitors a month, and generate more than 650,000 pageviews

• We maintain a strong social presence in each of our markets, with 256,000+ Twitter followers,  210,000+ Facebook likes, and 234,000+ Instagram followers. 

• We also have a strong email marketing platform, with 100,000+ opt-in email addresses across the GreenGale network.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT Greengale publishing

For further information, please contact: 

Lynn A. Scotti
Publisher, Gotham Magazine 

lynn.scotti@greengale.com

646.835.5222