Leading augmented reality fashion platform ZERO10 has collaborated with Crosby Studios to bow a new AR retail pop-up store in Soho. The digital retail pop-up store offers a virtual shopping experience in a brick-and-mortar format. Through this physical entrance into the metaverse, guests will be able to try on the digital-only clothing designed by Crosby Studios thanks to augmented reality. Expect to find abundant photo ops and a dedicated corner for free bubble tea tasting as well.
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The ZERO10 and Crosby Studios collection is exclusively available at the pop-up from September 7 to September 18. Guests can reserve time slots here, and the collection will become available on the ZERO10 app after the pop-up closes.
Photography by: courtesy of ZERO10 x Crosby Studios
