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A Look Inside Tiffany & Co.'s New Blue Box Cafe

By Samantha Yanks | January 8, 2018 | Food & Drink

Holly Golightly’s dream comes true with the opening of Tiffany & Co.’s Blue Box Café.

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Breakfast at Tiffany’s, with a side of fabulous Fifth Avenue views, makes for an unforgettable New York moment.

Sometimes New York changes in an instant. A building nears completion and reshapes the skyline; a neighborhood, take Hudson Yards, is erected and alters both the residential and retail fabric of our city; and the new restaurant opens that every New Yorker needs to get into, right now. When American designer Reed Krakoff took the helm as chief artistic officer at Tiffany & Co., insiders knew a brand evolution was imminent. Where Reed and his wife Delphine shine and find their passion is interior design—showcased in their recently released book Houses That We Dreamt Of: The Interiors of Delphine and Reed Krakoff—and they applied their expertise to Tiffany & Co. The store’s just-opened and redesigned home and accessories floor, featuring the new Blue Box Café, is already destined to become an iconic New York spot.

The space houses Tiffany’s new luxury home and accessories collection of elevated everyday objects, as well as a baby boutique, a selection of vintage books curated by Assouline and a Tiffany fragrance laboratory. On the same floor, customers who have dreamed of having breakfast at Tiffany’s can do just that at the Blue Box Café, which serves refined versions of signature New York dishes in a space fully clad in Tiffany’s signature robin’s-egg blue. The day it opened, Instagram feeds exploded with snaps of the café’s elegant decor and views of New York from Tiffany’s 57th Street and Fifth Avenue location. “Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” notes Krakoff. “The space is experimental and experiential—a window into the new Tiffany.”

727 Fifth Ave., 212.755.8000, tiffany.com



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Photography by: PHOTO BY TIFFANY & CO.