Adam Cohen, the ambitious entrepreneur behind STIC, is making waves in New York City as he launched his app, redefining how advertising meets everyday commutes. At just 21, Cohen’s concept for STIC turns personal vehicles into moving billboards, allowing drivers to earn income simply by driving with branded stickers. After a successful debut during NYC’s AdWeek, STIC captured attention as an innovative solution for brands aiming to reach target audiences in real-world spaces, offering both affordability and extensive reach.
Growing up with an entrepreneurial mindset, Cohen identified a gap in out-of-home advertising, which he set out to address by bridging it with the gig economy. STIC provides brands with a new and budget-friendly channel, while driver's gain a passive income stream, allowing both sides to benefit from every mile driven. Cohen’s launch in NYC’s bustling ad market proved timely; in a space saturated with digital ads, his analog approach turned heads. The app’s intuitive user interface makes onboarding easy for both brands and drivers, making it accessible to a wide demographic of users.
Cohen’s vision for STIC extends beyond NYC, as he aims to bring this model to urban centers across the country, offering brands a tangible, eye-catching form of advertising that makes direct contact with city life. As the app gains traction, Cohen continues to forge partnerships, attracting big-name brands looking for fresh ways to embed their messages into everyday routines. The drive behind STIC’s expansion and Cohen’s strategic foresight highlight a new era of street-level, impactful advertising led by a young visionary determined to redefine the industry.
As Cohen’s app STIC gains traction in New York, the technology behind it showcases just how much potential the intersection of advertising and daily life holds. STIC’s platform is designed with sophisticated location-based tracking that lets brands target high-traffic areas while offering drivers transparency on earnings and mileage. This approach has resonated particularly well with young drivers and gig workers looking for new ways to supplement their income without adding additional work. The app also includes detailed analytics for brands, giving them insight into ad performance across different neighborhoods, which helps tailor campaigns based on real engagement metrics. With an eye on expanding to other major U.S. cities, Cohen’s vision for STIC is one of scalable growth, proving the demand for direct, hyper-local advertising in a format that feels natural and unobtrusive. His innovative approach is shaping the future of mobile advertising, one ride at a time, and is set to leave a lasting impact on the advertising world.
Photography by: Courtesy of WN-Agency
