Burberry introduced its new fragrance for men called Burberry Hero with an intriguing video starring Adam Driver.
The ad features the shirtless actor on the beach running after a horse. The pair race across the sand, and swim alongside each other in the ocean. And in the final moments of the video, the two merge, with Driver transforming into a centaur. The advertisement ends with a blurred image of this new creature and fragrance bottle.
This short clip was directed by Jonathan Glazer. According to the web site, the campaign "challenges the traditional stereotypes of masculinity." By bringing a horse and man together to form a centaur, it is intended to “create a modern myth.”
'I'm very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand," Driver said of the spot.
The Hero fragrance contains scents including bergamot, junipier, black pepper, and warm cedarwood.