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Italian Beauty Council Hosts Inaugural I-Beauty Panel Discussion

| October 18, 2018 | Parties

On Thursday, October 18, 2018, "Beauty Made in Italy" and the Italian Beauty Council (IBC) hosted their inaugural panel discussion on "The Rise of I-Beauty: Heritage, Creativity & Innovation" at the Italian Trade Commission. The discussion was moderated by Jenny B. Fine, Executive Beauty Editor at WWD and Beauty Inc, and welcomed panelists Rossano Ferretti, renowned hairstylist; Linda G. Levy, President of The Fragrance Foundation; Vincent Longo, celebrity makeup artist; and Meredith Kerekes, Head of US Beauty Desk at the Italian Trade Agency. The panel discussed the history, singularity and innovation of Italian beauty and fragrance brand and why they are uniquely poised for growth in the US market. In addition, the event covered the excellence of Italian manufacturing in the beauty industry and the challenges faced by Italian brands entering the US market.

Photography by: Photography courtesy of the Italian Beauty Council