A Behind-the-Scenes Look at Swarovski's Latest Times Square Opening

By Gary Duff | February 5, 2018 | Style & Beauty

Swarovski's latest NYC outpost has finally opened in the heart of Times Square at 1565 Broadway.


The 1,000 square foot destination features a wide variety of Swarovski jewelry and watches, as well as the brand's iconic crystal living collections. With help from the CAO Perrot artist team, the store features a "Crystal Forest" theme that draws on nature in the form of trees and clouds.

"Our boutique design is not only a tremendous illustration of Swarovski's contemporary vision and taste for design but an opportunity for us to share our commitment to excellence, creativity and to surprise and delight our consumers," said Robert Buchbauer, a member of the Swarovski family and Swarovski Executive Board. "The concept will serve as a modern expression of the company's identity and values, highlighting the infinite possibilities of crystal."

Swarovski, which has over 2,680 stores around the world in over 170 countries, is one of the world's leading luxury brands.