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Birkenstock Opens First US Store in Soho

By Christina Najjar | October 17, 2018 | Lifestyle

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Birkenstock has officially opened its first company-owned retail store in the United States. The store is located in the historic SoHo neighborhood of lower Manhattan. Celebrating over 50 years of distribution in the U.S., the SoHo store gives the German brand a new home in the heart of New York, laying the groundwork for the continued growth of Birkenstock in the U.S. market.

For the first time in the U.S., customers will be able to explore the growing range of products for women, men, and kids including shoes, boots, socks, bags, belts and the new Birkenstock Natural Skin Care line. The store also features a special gallery of limited-edition styles from designer collaborations including Rick Owens and 10 Corso Como.

The store also shows a new direction in retail design for Birkenstock that is bespoke to this historic location. The bright and naturally-comfortable store interior focuses on core materials including cork and leather and creates a relaxed atmosphere with its open atrium and second-floor lounge area that will feature special projects and collaborations.

As part of the opening, Birkenstock created a limited edition style sandal as well as a T-Shirt featuring specially created artworks by New York-based artist Amit Greenberg. The T-Shirt is sold exclusively in the store starting October 1st. The Arizona style has a half-exquisite footbed and the upper is made out of breathable Birkoflor. The limited edition sandal of 100 pieces is offered exclusively in the New York Soho Store as well as online.

Visit Birkenstock Soho at 120 Spring Street



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