Who knew Ice Cream could be so thoughtful and delicious at the same time! Bive recently opened its first bricks and mortar store in the Lower East Side to rave reviews. Bive, the better-for-you ice cream, has been gaining traction with ice cream lovers and health nuts alike! After speaking to the founder, Carla Noboa, it’s clear why this ice cream is so differentiated.
Carla explained how she had always been interested in wellness as a hobby, traveling to wellness centers like Sha to learn about their diet beliefs and what food is considered good for you - quickly finding that each center had its own belief system.
“Ginger shots and green juices are the novelty and gem of nutrition, which I enjoy having but they are not as tasty then having a dessert. This is when I thought about healthy ice - cream, I literally tasted all of the healthy ice - creams in New York and it came to my attention that they were not all that healthy or not that tasty.” Carla told us.
“I did a significant amount of research about natural stabilizers and ingredients and I partnered up with Juan Pablo, a friend that has ice -cream shops in Ecuador and that has been in this industry for many years. It took us about a year to formulate fun but healthy recipes that serve a purpose.”
Carla liked the slogan “An Ice cream with Purpose” even before she came up with Bive as a full name. “Living in New York and traveling the world, themes that always would cross the conversation were sleep, digestion, anxiety, immune system, and HEALTH. So I used these as my purposes to try to give the customer a natural way of aiding them. Natural medicine always takes more time then conventional to act but it is the best way.”
Bive is completely vegan except for the passion fruit flavor that has a tiny bit of collagen in it. Even better, Bive has far less sugar than other ordinary ice cream brands. “My sole purpose is to find meaning in your foods and indulge natural, tasty ingredients. Our brand is all about the purpose.”
The adorable name, Bive, has a deeper meaning and comes from the brand’s core proposition: embrace the balance! This is why the brand emphasizes the B! Their delicious looking Instagram is @thegoodbive (for positive vibes).