Global e-retailer boohoo debuts their collaboration and partnership with Kourtney Kardashian Barker.
Entertainment Personality, executive producer, entrepreneur, and mom Kourtney Kardashian Barker has been a staple in the American media since 2007 when she rose to fame as the witty, monotoned sister alongside her family on the hit E!
Kourtney, an advocate for clean living, founded Poosh in 2019 as a content-meets-commerce lifestyle platform that promotes living your best life with actionable insights and tips.
Kourtney’s commitments to both health and the environment have continued as she has advocated for the cleanup of the Santa Susana Field Lab and successfully lobbied congress alongside the Environmental Working Group for the Personal Care Products Safety Act, helping implement cleaner standards for personal care products.
As boohoo's newest ambassador, Kardashian Barker is delivering two capsule collections that have been created in tandem with a journey of investigation into the opportunities for creating a more sustainable fashion future.
In 2021, boohoo launched its UPFRONT sustainability strategy in an effort to create more sustainable fashion (i.e., materials, design, waste, packaging, and finding ways to keep our clothes in use for longer).
This has all been captured on film and is being shared in a social series with Kourtney's 198m followers to improve understanding and drive conversations.
The debut FW22 collection was showcased on a variety of models in all sizes during the runway show at New York Fashion Week last night.
Vip guests in attendance included Kourtney Kardashian Barker, Travis Barker, Charlotte McKinney, Jonathan Cheban, Madison Pettis, Bobby Shmurda, Bella Harris, Remi Bader, Teresa Giudice, Gia Giudice, Milania Giudice, T.J. A, Serena Pitt & Joe Amabile, Paige DeSorbo, Camille Kostek, Madison Lecroy, Charly Jordan, Serena Kerrigan, Sophia Hammons, Samantha Ware, Cindy Plano, Tomás Matos, Brooke Hyland, Paige Hyland, and more.
The invite-only runway show is available via see now, buy now on boohoo.com.
Additionally, to follow this runway show, boohoo has partnered with Global Fashion Exchange to host an invite-only clothing swap event, SWAPTAILS with performances by NY downtown icons: Kevin Aviance and Nomi Ruiz.
This swap event is designed to inspire consumers on how to extend the life of their clothing in a fun and engaging way.
See Also: Inside Givenchy's Star-Studded NYFW Party
boohoo has partnered with Patrick Duffy, CEO of GFX, with the aim of realizing the brand’s ambitions to educate, inform, and change.
Duffy has already become a valued advisor to the brand helping guide the development of its first-ever education social series, which seeks to raise awareness of the environmental impact of the fashion industry and signpost what businesses and individuals can do to make positive change.
Photography by: Joe Schildhorn/BFA
