A Pop-Up With Purpose

By Christina Najjar | October 23, 2018 | Lifestyle

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Brandless, the direct-to-consumer company offering a curated assortment of high-quality products at simple, fair prices, announced it will bring its Pop-Up with Purpose to New York City from October 24 to November 4. Located in the Milk Building, the 12-day brick and mortar Brandless pop-up will offer an immersive and interactive experience that brings together education, community connection, taste, trial, and hands-on moments with its over 350 better-for-you items priced at $3.

Following a successful first Pop-up with Purpose in Los Angeles in May, Brandless will bring its real-life experience to the East Coast with even more eye-popping and experiential activations. Double the size of its LA West Hollywood shop, the NYC Meatpacking location will be filled with new and creative installations from floor to ceiling. Designed to activate all five senses, the opportunities to taste and sample in NYC will be increased tenfold.

“The Brandless community is vibrant from coast to coast and every state in between. We want people to experience #BrandlessLife, which extends beyond the products to a movement centered on simple, fair prices. It enables access to everyone and practices tangible acts of kindness every day,” said Tina Sharkey, co-founder, and CEO of Brandless. “The NYC pop-up will not only embody the Brandless ethos but will also bring our delicious goods and awesome products to life through tasting flight menus, a full tasting wall of non-GMO, organic and vegan snacks, a fair-trade coffee experience, a clean beauty lounge and so much more.”

The pop-up will provide a deeper exploration into Brandless values, encouraging visitors to discover shared affinities based on Just What Matters ™ to them at every turn. For example, a bamboo forest installation will shed light on how tree-free paper goods can be made from sugarcane and bamboo grasses while a fair-trade coffee bar and installation will highlight the importance of supporting fair wages and safe working conditions for coffee farming communities. Guests can peruse the entire assortment of Brandless products across all aisles, including non-GMO and organic food, clean and cruelty-free beauty products, non-toxic cleaners and home goods. They will also get a glimpse into the future of the brand with first looks at new releases and can purchase a “Best of Brandless” bundle specially curated and packed for NYC visitors. Further, Brandless’ purpose-driven mission will come to life with interactive storytelling installations focused on giving back, practicing kindness and making a positive impact on communities.

In addition to the meal* that Brandless donates in partnership with Feeding America every time someone makes a purchase on Brandless.com, the company will also donate one meal for every social post using #BrandlessLife throughout the duration of the pop-up. Brandless has already donated over 2.5 million meals to people facing hunger since its launch in July 2017.

The Brandless NYC Pop-Up with Purpose will be open from 9 a.m. to 7 p.m. every day from October 24 through November 4. For additional updates, visit brandless.com/popup and follow along on Instagram, Facebook and Twitter.



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