The self-proclaimed "World’s Largest Public Art Fair" is headed straight to New York City, and you won't have to travel far to take in the sights.
The Brussels-based and world-renowned Cube Art Fair landed in New York City for Frieze art week. From May 5 to May 9, the Cube Art Fair will use Manhattan as a showroom, displaying 100 artworks on more than 100 billboards throughout the city. Featuring both established and emerging artists from around the world, the unique display is an invitation to wonder for all of NYC.
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“We came up with the idea of taking art and displaying it to everyone with the hope to inspire people, not only to stay safe, but to also stay creative,” Cube Art Fair founder Gregoire Vogelsang is quoted in a press release. “That is why our campaign’s hashtag is #staycreative. I am thrilled to see that our artists can remain creative and can inspire others to do the same.”
During lockdown, many artists were forced to adapt to online art shows, but Cube Art Fair saw this as an opportune time to display artists' work to the world. Art is, after all, an escape from reality, and the emotions and passion that radiates from each piece is sure to light a spark in passersby young and old.
The billboard concept was motivated by Cube Art Fair’s #staycreative campaign as an effort to encourage hope and positivity during a difficult time. The innovative solution took off in Miami and Brussels. Now, it's NYC's turn.
“Artists have not stopped creating, and the public demand to see art has not stopped either," Vogelsang states. "It’s up to us to be imaginative and think outside the box to connect both together."
The contemporary art fair features works by photographer's from around the world, including Belgium's Jonas Leriche and Tigi Van Gil, Toronto's Laura Jane Petelko, Denmark's portrait photographer Kenneth Willardt, Belgian wildlife photographer Griet Van Malderen and more.
From the sea of digital billboards in Times Square to multiple other locations sprawled across the city, the liveliness of New York City is sure to help animate every single piece.
Read more about the exciting event via the Cube Art Fair website.
Photography by: Cube Art Fair / Jonas Leriche
