Beloved by celebrities and influencers alike, Cult Gaia has long been donned by it-girls walking the streets of NYC. Now, the fashion house finally bows a flagship store in Soho on 60 Wooster Street.
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The LA-native company’s first standalone New York retail location, Cult Gaia’s NYC flagship store promises to propel the city forward as a key growth market for the brand. Cult Gaia founder and creative director Jasmin Larian attended school in New York at FIT, making the store opening a homecoming of sorts for the designer.
All 1,900 square feet of the store’s experiential retail space are designed to evoke a sense of sanctuary thanks to the neutral color palette that allows the colorful clothing pieces to shine. Earthy limestone and plaster surfaces provide the perfect backdrop for the product, soothing the senses and refocusing attention. The store itself is inspired by the long colonnades, or rows of columns, seen in many ancient structures. There are three separate rooms throughout the space, with each creating an intimate shopping experience while still coming together cohesively.
The entire space boasts bespoke and uniquely designed elements that were shaped and proportioned to complement Soho’s historic architecture, making the store cohesive addition to the neighborhood. Plush yet simple warm-toned furnishings, wooden chairs crafted in natural shapes and minimal greenery bring life to the space. The brand’s accessories, shoes, jewelry and ready-to-wear will all be available.
Since its inception in 2012, Cult Gaia has grown from an accessories shop to a full-blown lifestyle brand. The well-made designs are works of art as much as they are clothes, as each thought-provoking piece is crafted to stand out and turn heads. Inspired by women and nature, the ready-to-wear collection, shoes, bags and more are sculptural and perfectly imperfect, with creativity always remaining central. With a recent expansion into children’s clothing and a Los Angeles flagship bowing last month, we can’t wait to see what’s next for Cult Gaia. 
Photography by: JACOB SNAVELY
