MASSE is launching a donation drive in NYC in partnership with Baby2Baby to help families in need on Valentine's Day. The campaign kicks off today with some of MASSE’s favorite brands and moms, including Sakara Life, Rockets of Awesome, and Hill House Home.
We sat down to chat with the super-mom duo, Elizabeth Shaffer and Lizzy Brockhoff, Co-Founders of MASSE, to discuss the incredible donation drive and the inspiration behind it.
What's the inspiration behind the donation drive? On MASSE, each day our community shares recommendations about products they love or that have impacted their lives. We know that every mom has a product they love but no longer need. As babies become toddlers, and toddlers become young children, their clothes, toys, and essentials are quickly outgrown. We knew there was a desire from our community to pass along these beloved items to other mothers, much like the advice that mothers on MASSE pass along to each other, so that families in need can love and enjoy them too. What better day to share the love than on Valentine’s Day?
Are moms an important part of your user base? How did you know this was something they would get behind? Moms are a huge and important part of our user base, from new moms to grandmothers. From reading the conversations on MASSE, hearing from our community and being moms ourselves, we knew this was something mothers would really want to do (quite a few have requested this too!)
How did you select Baby2Baby as your charity partner? We wanted to partner with an organization that focused on helping children in need. Baby2Baby's mission is to provide low-income children with the basic necessities that every child deserves and has an amazing national network. We are proud to partner with them.
How can our readers get involved? What can they donate? Login to the MASSE app on February 7-8 to request a pickup from your home or office. We'll pick up your items from February 11-13, and deliver them to Baby2Baby in time for Valentine's Day!
There's a need for new or gently used winter clothing and coats (ages 0 - 5 years), new developmental toys and newborn hygiene items such as new diapers, wipes, shampoo, conditioner, and baby cream. A full list of items can be found here. We know how crucial these items are, and we want to get as many donations as we can! To spread the word, share to Instagram and tag friends you think would like to help using #givemasselove
What's next for MASSE? We’re committed to our community and growing it as much as possible-- the more people who share their advice and recommendations, the more people who are helped. This expands beyond the platform to donation drives like this or other opportunities, and we’re excited about finding ways to give back as much as possible.
We also chatted with Baby2Baby Co-Presidents, Kelly Sawyer Patricof and Norah Weinstein about their incredible charity and where the drive proceeds will go.
What are you most excited about with the Valentine's Day Drive? We are so grateful to be working with MASSE to help us get highly needed essentials including diapers, wipes, and warm coats into the hands of children who need them the most.
Who will benefit from the donations? Baby2Baby provides basic essentials to hundreds of thousands of children living in poverty between the ages of 0-12 years. These donations will go to children served through the Baby2Baby National Network in New York City.