On Tuesday, February 5, 2019, Michael Kors celebrated the launch of the new MICHAEL Michael Kors Spring 2019 ad campaign starring modern-day jet-setter Bella Hadid. Spread across multiple exhibits at the Dolby Soho space, the high-energy event immersed guests in the videos, images and music of the campaign using Dolby's most advance audio and visual technologies. The campaign, shot by legendary photographer David Sims, reflects a modern interpretation of jet set—one that focuses on speed, energy and optimism. Shot in studio, the images convey a sense of movement in a bold new way. Each room in the Dolby space was reimagined to bring the campaign's tenets to life.