New York City is welcoming two big-name brick-and-mortars this month.
The opulent interior of the new Tory Burch flagship.
Making news as the brand’s most significant store opening since the pandemic, Tory Burch has opened the doors to its new quarters on Mercer Street in Soho. Located just a short distance from where the designer launched her first boutique 17 years ago, the new global flagship welcomes clients with a stylish ivory-and-chocolate awning outside the steel-and-glass facade of the shop.
151 Mercer Crescent bag
The airy, Tory-esque space was crafted in partnership with Curiosity architect Gwenaël Nicolas. Inside, a sweeping glass staircase complements a reimagination of the brand’s codes—oak, rattan and brass—throughout the space in various finishes and tones. To commemorate the opening, the buzzy brand has released the aptly named 151 Mercer handbag in two shapes: classic crescent, which channels ’90s street style, and the unstructured shoulder bag, which is just the thing for Soho shopping. 151 Mercer St.
Also joining the new class of A-list openings is Dior with a swanky new shop on Fifth Avenue. The two-story fashion temple presents a fusion of Dior’s diversified universes, offering a range of the designer’s eclectic creations, all under a sweeping cloak of elegance achieved through interiors based on a light silver and off-white palette complemented by beige and pale blues. Throughout, the Cannage emblem is present, as seen in an oversized version of reworked Versailles parquet flooring as well as on the building’s exclusively designed facade. Shoppers can expect to find a showcase of men’s and women’s selects, leather goods and accessories, fine jewelry, timepieces, private salons for VIP clients and, on the ground floor, the ABCDior personalization service with bespoke monograms. In celebration of the store’s debut, which is equally monumental for the house as it is for the city’s retail scene, Dior will be releasing exclusive leather goods and fine jewelry to commemorate the occasion. 767 Fifth Ave.
Inside Dior’s Fifth Avenue boutique, products are cross-merchandised, ushering in a novel display concept that launched in the Paris Champs-Elysée boutique.