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The Dominick Hotel Upgrades Its Uniforms With Help From John Varvatos

By Gary Duff | April 30, 2019 | Style & Beauty

As part of John Varvatos' Made to Measure program launch, the renowned fashion brand has debuted a new uniform collection designed exclusively for hotel associates at The Dominick Hotel in SoHo.


“As The Dominick continues to evolve as an independent luxury hotel, we are thrilled to partner with John Varvatos, a designer and lifestyle brand that truly embodies the style and aesthetic of our property—uptown elegance with a downtown edge,” says Dant Hirsch, general manager of The Dominick.

The new work ensemble is comprised of fine Italian fabrics, electric blue wool suiting and bird's eye vests. White cotton shirts and silk ties finish the look. Varying combinations in the new uniform delineate the hotel's staff from each other.

“Partnering with best in class brands have been a key part of the success of John Varvatos." said Mark Brashear, president and CEO of John Varvatos Enterprises. "The Dominick Hotel uniform partnership is another example of how the world of John Varvatos can come to life."

Photography by: Photography courtesy The Dominick