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Follain Opens Its First New York City Store in the West Village

By Christina Najjar | October 31, 2018 | Style & Beauty


Clean beauty fanatics have a new sanctuary in New York City. Follain has opened its doors in the West Village, serving up clean beauty alternatives for all. After launching successful pop-ups in NYC over the past couple of years, this location will be the clean beauty retailer’s first permanent brick-and-mortar storefront in the Big Apple.

Follain has gone from strength to strength lately, celebrating success after success. They also recently expanded into Dallas in the past weeks, which signifies a major moment for both Follain and the clean beauty industry.

Since founder Tara Foley launched Follain in 2013, the retailer has remained at the forefront of the non-toxic beauty movement, carefully selecting the safest and highest performing products from 75+ brands with their industry leading vetting standards. It is a particularly exciting time right now for the brand, as they continue to grow their private label and co-branded product lines and enter new markets with stores in Dallas, Seattle, Bethesda, and beyond.

Follain is a boutique retailer leading the revolution in non-toxic personal care. Founder Tara Foley vigorously vets brands to feature a thoughtfully curated portfolio of skincare, hair care and cosmetic products based on the highest standards of performance and health. The brand and Tara Foley are the authority on non-toxic beauty, personally curating the best products from over 75 passionate makers, leading a movement toward widespread change.

Follain West Village is clean beauty sanctuary, offering shoppers an escape from the city’s hectic place. Small but mighty with only 350 square feet, the store features oversize windows for natural light, custom apothecary cabinets in Follain’s signature green hue, brushed brass and glass shelving, and a fully restored 1880’s basin sink from J.L. Mott Ironworks in the Bronx.

Visit Follain at 92 Greenwich Ave

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