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A New Art Installation Invites New Yorkers to Participate

By Christina Najjar | October 11, 2018 | Culture


FREE FILM presented by worthless studios opens this Saturday as part of Wallplay & Vibes studios’ larger project titled OnCanal. FREE FILM will invite New Yorkers to not only see but also do by offering up 100 rolls of free 35mm film. From the 13th of October until the supply runs out, film will be available to photographers ranging in skill level.

The creative concept of artist Neil Hamamoto, FREE FILM aims to bring together professional and amateur photographers, downtown neighbors, and public passersby to capture Canal Street during its “in-between” period, as a new identity emerges, representing much more than the chaotic marketplace it had become in the last three decades.


“I really wanted to create an immersive installation that engaged it’s audience even after they left the physical location on Canal St.” Neil Hamamoto, artist and director of worthless studios told us. Prompted with only the word “CANAL,” participants will have an opportunity to shoot a free roll of film as an expression of what “CANAL” as a word, place, idea or memory means to them. “I think one roll is gonna make it to Panama and back - full of amazing macro shots of the water in the Panama Canal.”

The worthless studios team will be processing the film directly on site as well. The back of 318 Canal street will be converted into a fully operational darkroom. Onlookers can watch the process unfold through a live stream on a mid 90s tube TV. A group of special guest judges will select 100 photographs for public exhibition at 318 Canal starting October 28th and running until November 4th. These photographs will ultimately be memorialized in a publication available onsite and online.

FREE FILM #oncanal by worthless studios is presented by Wallplay & Vibes. Collect film from October 13th - October 15th or while supplies last 318 Canal St

To submit your ideas, visit

Photography by: