The fashion industry is saturated, with many new clothing brands competing for their share of the market, and the only way to compete and remain on top is to do things differently. Thinking outside the box and launching different marketing strategies, including seeing people with influence use your products, are the answers, and this is the secret behind Fusion100 LLC. This streetwear label has skyrocketed because of how much it is worn by NBA players.
Fusion100 is a clothing business that has taken its marketing strategy to another level. It uses the power of social media, including TikTok and Instagram, to create brand awareness and turn engagement into sales. Besides using social media, Fusion100 is a favorite among NBA players and other top athletes, with their clothing being seen worn by the best of the best, live on air at the Mecca of basketball: Madison Square Garden. This has led to the brand breaking through to a whole new level with professional athletes and ordinary consumers alike.
With over 224,000 Instagram followers, every design that Fusion100 rolls out instantly becomes a top choice. It has been successful on both Instagram and TikTok, but the brains behind its success will not settle for that. A plan to take Fusion100’s digital marketing to YouTube is underway, and success is almost guaranteed.
Besides its excellent digital marketing and its clothing being seen on top athletes at some of the biggest sporting venues and splashed across social media, there is another way Fusion100 puts itself ahead of its competitors. It is also committed to customer satisfaction, always ensuring the clothes they sell surpass expectations. The business also uses innovative designs to appeal to a larger audience, which is why its products attract top celebrities.
Fusion100 has created a large online presence following its portfolio of A-list clientele. Recently, Atlanta Hawks guard, Justin Holiday, was pictured wearing the Fusion100 pink/black Contrast hoodie at Madison Square Garden, which sent fans straight to Fusion100’s socials and website to order the same one. Fusion100 has also been featured on many news sources and is growing its market overseas by shipping its products internationally.
However, building Fusion100 to be what it is had its challenges. Like any other startup, there were logistical and financial constraints. Building a successful business is never a piece of cake. The owner of Fusion100, Ilan Orgel, shares the wisdom that contributed to the brand’s achievements to date. As an entrepreneur, he believes in starting small and remaining true to your dreams, which his story proves. He kicked off with shoes and electronics before finally finding success in clothing and streetwear. Fusion100 is ahead of the competition because of the uniqueness and quality of its products.
Anyone can succeed in business, but only if hard work and determination are part of it. If you are an aspiring entrepreneur, you should start early and remain focused. And even if you fall, don’t be afraid to get back up on your feet and try different things. Failing doesn’t mean you are incapable—it is a learning experience to become a better version of yourself. As the CEO of Fusion100, Ilan aims to make it the biggest streetwear brand in New York City and expand its international presence.
Photography by: Courtesy of Fusion100
