While New York is no stranger to the House of Givenchy’s finery, including iconic ready-to-wear couture and accessories, the brand’s new Soho location introduces a whole new way to experience the fashion house.
The first downtown location for the brand, the two-story store sits in the heart of Soho, with all 3,500-square-feet designed to perfection. Only the sixth freestanding Givenchy to open in the Americas, the 94 Greene Street location is the first to open in four years and marks the beginning of the brand’s growth acceleration in the U.S. market.
“We are excited to be opening our new Greene Street store and second Manhattan boutique,” says Givenchy CEO Renaud de Lesquen. “A key destination for luxury, Soho’s vibrant retail neighborhood will give us the opportunity to serve our ever-growing client base.”
The new location carries the full breadth of both men’s and women’s ready-to-wear and accessories, with exclusive capsules and made-to-order programs also available. Pieces will include the new innovative TK-360 sneaker and Kenny bags, all displayed in the store’s ultra-chic interiors featuring a new design concept. Contrasting tones and materials shine throughout the space, with sharp juxtaposed with soft, matte with rough, and industrial with natural, all in a natural stone-gray palette that celebrates Soho’s architectural history. The entire ground floor is flooded with natural light thanks to the dramatic skylight. Throughout the space, bespoke sculptures by British artist Ewan Macfarlane serve as mannequins in order to merge the storytelling between the art and fashion worlds.