On Monday, April 15, 2019, Grey Goose took over New York City happy hour with Jamie Foxx, Shrill's Aidy Bryant and SNL's Colin Jost to treat unsuspecting bar-goers to surprise comedy performances and complimentary cocktails. The bar takeovers officially launched the super premium vodka brand's new global platform "Live Victoriously," which focuses on treating yourself like you are the special occasion and celebrating life's small, everyday moments just as you would life's big milestones. The A-List comedians surprised the after-work crowd at the Times Square EDITION hotel bar, at Brooklyn hotspot Extra Fancy, and at Financial District favorite Underdog. After posing as bartenders for the night and serving up a few rounds of Grey Goose cocktails, Foxx, Bryant, and Jost turned the bars into stages and performed spontaneous stand-up comedy routines. Guests indulged in celebratory Grey Goose cocktails throughout the night, including the brand's new vodka sodas served in custom Grey Goose vessels in peach, watermelon, and papaya flavors, as well as the classic Grey Goose Martini.