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Gucci Offers an Elevated New Experience in SoHo

By Jimmy Kontomanolis | May 7, 2018 | Style & Beauty

SoHo has long been considered an artist’s paradise, seeing a confluence of art, design, fashion, music, and film throughout the 70s and 80s. The creative neighborhood later experienced an influx of retail, also making SoHo a shopping destination for tourists and residents alike.


Gucci Wooster is now open at 63 Wooster Street.

It comes as no surprise that Gucci has decided to open its first ever SoHo outpost at 63 Wooster Street, with an innovative hub that offers customers a new way to experience the eclectic and bohemian spirit of the brand.

Maintaining the original framework of the former pencil factory was key to the project, but bringing the Gucci lifestyle to the space was equally important. Italian artisans were thus commissioned to hand-paint three different floor designs, introducing bold color and pattern to the nearly 10,000-square-foot space, integral to Gucci’s aesthetic.


Interactive LED walls and 3D video displays housed within an intimate screening room will host rotating and seasonal creative initiatives. But fashion is still the focal point, with women’s and men’s ready-to-wear, jewelry, accessories, and décor as the cornerstone of the new space.

You'll also find Gucci's new DIY assortment, including digital interactive tools that allow clients to view their customized product in real time through AR technology, and the brand's new Dapper Dan collaboration two months before it hits surrounding locations.


Keeping in line with the culturally rich artistic heritage of SoHo, Gucci will collaborate with some iconic creatives at the new Wooster location, creating exclusive experiences for customers; John “Jellybean” Benitez, producer of some of Madonna’s early works, will take up a musical residency, while Andy Warhol’s Interview magazine will re-print limited quantities of its historic December 1985 Music issue featuring Madonna on the cover.

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