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Guerlain Opens First Ever US Pop Up at the Iconic Plaza Hotel

By Christina Najjar | December 18, 2018 | Style & Beauty

Guerlain's first-ever US pop-up is now open at, where else, the iconic Plaza Hotel. The stunning pop-up celebrates the brands coveted Rouge G Lipstick. Guests can stop by for a completely customized last minute gift, picking their Rouge G case, shade and then engraving it with the first name of a loved one. A perfectly luxurious and special gift for any woman on your list this year.


Select from over 450 permutations to truly personalize the most covetable holiday beauty gift. Over 30 shades and 15 cases are available to choose from, including the brand’s limited-edition Rouge G Stunning Queen Case - the definition of glamour and femininity. With its sparkling, crystal encrusted case, it is a definite show-stopper! A true symbol of femininity, Stunning Queen is refined and timeless.


The pop-up design features interactive iPads placed throughout the space which allow customers to use a unique Guerlain application to virtually “try on” different shades to find their perfect match. The Pop Up also features a selfie station with an oversized ring light for customers to capture and share their experience on social media channels tagging @Guerlain.

Better still, all customers will receive deluxe minis of their choosing from a range of iconic Guerlain must-haves. Stop by this weekend while you are holiday shopping! If you need some time to decompress afterward, the Plaza is also home to the Guerlain Spa located on the 4th floor of the hotel.

Visit the pop-up at The Plaza Hotel, 768 5th Ave (above the Food Hall)

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