Like other major partying holidays, Halloween in New York City is an opportunity for the city's creative and glamorous residents to really flex their muscle and show the city what they’re all about. With parties all over Manhattan at all hours of the day for days at a time, it becomes a bit much to keep track of some of the best costumes and events. However, the one party that has traditionally attracted some of the city's most fabulous residents is held at The Standard Hotel in the Meatpacking district aka the famed Boom Boom Room.
See also: The 12 Best Celebrity Halloween Costumes
Michael Chetrit, Anitta and Daniel Chetrit
While covid may have slowed down some of the parties that The Standard has hosted, they capped off their trifecta of events for friends of the famed hotel with a studio 54 inspired party, held this Saturday night until the early hours of the morning. When The Standard sends you an invite, you really show up and this year was no different thanks to their loyal tribe of creatives, influencers, designers, artists and friends all returning to engage in the cherished tradition of parading their over-the-top costumes and outfits.
Lorde and friends
The night kicked off with music by DJ Mazturbate who opened his set with a dedication to New York City, bringing back what he imagined Studio 54 would look like in the present day. The normally gold and copper clad bar was lit up in purple and pink, emphasizing the disco vibes to the room. From Squid Games to disco kings and queens, guest costumes ran the gamut of art, fashion, and pop cultural references.
Kelly Shami and Danielle Guizio
In typical Boom Boom Room fashion where there is always more to the party than meets the eye. Guests that included names such as Brazilian mega star Anitta, Lorde, Ava Max, Selby Drummond, Gossip Girl's own Whitney Peak, and fashion darlings Prabal Gurung and Jason Wu, were treated to not one but two surprise performances that really tied the whole night end theme together. At approximately 11:30 pm, '90s superstar CeCe Peniston took the stage to perform her hits "Finally" and "We Got A Love Thang," stirring the fashionable crowd into quite the retro frenzy. As the night continued, guests were treated to another surprise performance, this time Robin S. who performed her hit "Show Me Love," capping off the night.
If this Halloween was any indication, the city's creative class has been starved for opportunities to really engage and flex their creative muscles and dance into the morning. The Standard, as always, was happy to oblige with an amazing evening curated perfectly to fit with the evolving and changing nature of the city itself showing that they are ready to usher the cities residents into a new age of partying and decadence.
Nicholas Ashe and Justice Smith
Photography by: Matteo Prandoni, BFA.com