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Harry Potter and the Cursed Child Celebrates Global Expansion with Times Square Takeover

| September 5, 2019 | Parties

On Thursday, September 5, 2019, Harry Potter and the Cursed Child, universally acclaimed for its breathtaking magic and stage wizardry, welcomed fans "Back to Hogwarts" with the launch of a new worldwide campaign in the heart of Times Square. To mark the global milestone, the show hosted the largest-ever Times Square takeover with award-winning actress and Harry Potter fan, Sarah Jessica Parker, along with fans and influencers. Onlookers witnessed a takeover of nearly all the Times Square screens, which revealed the never-before-seen Harry Potter and the Cursed Child campaign, in celebration of its global expansion. As a special thank you to Harry Potter fans, and as a nod to the famous platform nine and three-quarters at King's Cross Station, Harry Potter and the Cursed Child is announcing that 934 lucky people around the world will get the chance to watch the show as complimentary guests. Find out how to win at

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