Pop-ups and unique experiential activations are a dime a dozen these days—and a great way for brands to keep people talking. But SHOWFIELDS is taking the shopping experience to a new dimension with its latest concept. And this is something you’ll surely want to check out this month.
Dubbed “the most interesting store in the world” for its revolutionary retail concept that inspires you to discover new brands through sensory experiences and immersive storytelling, SHOWFIELDS has now created a first-of-its-kind “theater meets retail” experience. Full of Insta-worthy photo opps, the House of SHOWFIELDS takes you on a journey that showcases a variety of today’s coolest brands.
Upon checking in, you’ll be escorted to the third floor where you’ll have the opportunity to check out innovative brands like Treasures of NYC, Book of the Month and Boodles Gin, before being transported to the second level. Spoiler alert: you won’t be using your legs to get there, though!
Once you arrive to the second level, you’ll further explore brands like Meural and Skura, guided by a cast of actors who will walk you through each brand, and allow you to test the products for yourself before making a purchase.
This innovative, 360-degree shopping experience is complimentary and available through September 30, but make sure you reserve your spot before it sells out. 11 Bond Street, showfields.com
Photography by: Eitan Gamlieli