Keanu Reeves is the New Face of Saint Laurent

To coincide with the launch of their new collection, Saint Laurent has named actor Keanu Reeves the face of its new fall-winter campaign.

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A post shared by SAINT LAURENT (@ysl) on Apr 30, 2019 at 7:00am PDT

The news came after the brand's creative director, Anthony Vaccarello, shared a black and white photograph of the Matrix star shot by photographer David Sims on his Instagram account.

In one shot, Reeves is seen wearing a leather jacket, a pair of black jeans and a polka-dot shirt. In another, a black pinstriped suit with aviator sunglasses.

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Reeves will replace rapper Travis Scott, who previously starred in Saint Laurent's spring 2019 men's campaign, as the new face of the brand.