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Keanu Reeves is the New Face of Saint Laurent

By Gary Duff | April 30, 2019 | Style & Beauty

To coincide with the launch of their new collection, Saint Laurent has named actor Keanu Reeves the face of its new fall-winter campaign.

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The news came after the brand's creative director, Anthony Vaccarello, shared a black and white photograph of the Matrix star shot by photographer David Sims on his Instagram account.

In one shot, Reeves is seen wearing a leather jacket, a pair of black jeans and a polka-dot shirt. In another, a black pinstriped suit with aviator sunglasses.

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Reeves will replace rapper Travis Scott, who previously starred in Saint Laurent's spring 2019 men's campaign, as the new face of the brand.

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