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Kourtney Kardashian and Travis Barker have a bigger hold on pop culture than Emily Mariko’s salmon.
According to Design Bundles, online searches for ‘Oval engagement ring’ skyrocketed 270 270% in the US on the 18th of October, the day after Kourtney Kardashian got engaged to Travis Barker. Her large, oval-cut diamond ring is like totally punk. Kidding.
We’re honestly surprised it wasn’t black with red blood dripping down the sides. Online interest in oval engagement rings exploded to nearly four times the average volume in one day, an unprecedented spike in interest for this type of ring, according to Google search data analysis. Next thing we know, Machine Gun Kelly will buy an oval-cut ring for Megan Fox. *Cue the next Skims campaign* See Also: The Best Kardashian-Jenner Halloween Costumes of All Time "The Kardashians have such a monumental influence on our style and sense of what's trending in the US, and it's fascinating to see how Kourtney Kardashian's engagement has led to such an immediate spike in interest for similar engagement rings,” A Design Bundle representative.
“Oval cut engagement rings have already seen a huge surge in popularity thanks to the likes of Ariana Grande and Hailey Bieber, and with Kourtney's new bling, they are set to become the most popular cut ever.” Let’s all take a moment of silence for Kourtney and Scott. Can somebody please check he’s alive and breathing? We should honestly check on our girl Addison while we’re at it, too.
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Photography by: Courtesy Gotham GC Images
Like seriously, why do we care so much?! Myself very much included.