Next year, Lawrence Scott Events celebrates its 30th anniversary of putting on the most elaborate, ornamented parties in New York. But don’t expect its quick-witted, waggish owner to rest on his laurels for one minute.
The world needs more people like Larry Scott.
People who want to decorate it, make it beautiful and create magical micro-moments.
That may seem high praise for a luxury event planner, but consider that every day seems to bring some wild, upsetting news in the press. In the midst of it all, Scott is crafting the great escape for anyone lucky enough to be invited to one of his extravaganzas.
On top of that, he’s flat-out funny.
With a strong Long Island accent and a stand-up comic’s timing, working with Scott is pure hilarity for clients and employees alike. “I hear him say something outrageous and I watch the clients’ faces—and he gets away with murder!” says Diane Ceprini, his employee of 28 years.
“This business looks more glamorous than it is,” admits Scott. “Sure, I have Judge Judy [Sheindlin] texting me, and this weekend we’re doing a private event where Jason Derulo is performing and [Fox5NY meteorologist] Mike Woods’ birthday at Pennsylvania 6 NYC. But that is the icing on the cake... Making the cake is the hardest part.”
While he uses a cake analogy, his events seem more like couture dresses. They are detail-centric, and he recognizes that the same high-class guests frequent his soirees regularly and expect something original every time. (“A party shouldn’t reek of money, but it should reek of a vibe,” he explains.) That’s what he’s become known for over the last 29 years—telling a story and creating a mood. “My parties aren’t just linens and tablecloths; they are works of art. They’re storytelling... like a live Broadway show without being gimmicky.” Next year, Scott celebrates his 30th anniversary in business. “It’s hard to build your reputation on one party,” he cautions. “It takes three decades of events.”
“We were walking by a shop in Italy 17 years ago,” recalls Ceprini. “We were doing a wedding for a client and we passed these flowers in a shape of a ball. He tucked the idea away. A year later, the wedding comes and he made floral balls that surprised everyone. No one had done that,” she says proudly. “I learned he’s always at work.”
In the same breath Ceprini tells that story, Scott schools us that it’s not just about flowers anymore. In fact, it’s not only about any one thing anymore. “Think back to Italy 900 years ago; it wasn’t only about flowers then,” he says passionately. “It was about lighting or lamps, the candles, a plate, a chandelier, a view... it’s all of it coming together.”
So, it’s the whole picture?
“Listen, we’re not reinventing the wheel,” he says. “We’re just driving it differently.” And he bellows an infectious laugh.