With an innovative and immersive scent experience, the nature-inspired store showcases the full collection of LOEWE Botanical Rainbow fragrances and the LOEWE Home Scents range. The colorful retail concept features fine art such as an installation of Japanese artist Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978).
The LOEWE Botanical Rainbow is a vibrant collection, with a multitude of emotions and moods evoked by the fragrances. Each perfume is inspired by an element or phenomenon found in nature, which is then reflected in the color of its bottle.
The LOEWE Home Scents collection is comprised of 10 fragrances and similarly draws inspiration from nature through scents such as honeysuckle, ivy, tomato leaves, juniper berry and more. The scents are available as candles, room sprays, room diffusers and sculptural wax-scented candleholders, with selected fragrances available as liquid and solid soaps.
The LOEWE Perfumes store is now open at Bergdorf Goodman, located at 754 5th Avenue.