Fashion is so much more than the clothes you put on each day. With its unique ability to transform one’s look and convey a message to others, clothing is a key form of self expression. Perfecting one’s style has very much become a part of one’s individual brand. With the fashion industry becoming increasingly overwhelmed with cheap, fast fashion, it can be a challenge to find a brand that’s clothing is both high-quality and stylish. That’s where upcoming women’s fashion label Thobias comes in.
Kevin Thobias is a bright new e-commerce entrepreneur that is known for several successful business endeavors as well as his recent accomplishment of growing $2 million worth of Tesla stock into $12 million. His latest venture, his namesake fashion label Thobias, is a fashion brand that has been created with a woman’s special taste and desires in mind.
Oftentimes, affordable clothing comes at a high cost: quality. Many trendy and successful brands are lacking when it comes to quality. The clothes may photograph well, but will likely not last past the first several wears or washes. Thobias believes that women should never have to compromise cost for quality, so he created a company that reflects just that. With European-inspired designs at a better price-point, Thobias is expected to be an important competitor in the women’s fashion industry.
Brands often repeat designs and copy pieces one another. Thobias is here to reinvent the concept of online retail with authentic, one-of-a-kind pieces. While many clothing brands outsource to countries like China, Thobias will be working on the home front in the United States. Designed in London and produced in LA, Thobias will look to attract an affluent clientele who define their modern style with high quality in mind. Thobias will also produce a line of iconic dresses for several different occasions including cocktail parties, special events, or simply going out with friends. Thobias is expecting a May launch this year, just in time for the world to begin to rebound from the pandemic. Thobias will appeal to the tasteful, trendy woman at a fantastic price point.
Follow along on Instagram to keep up with Thobias and stay in-the-know regarding the launch.