Inside Louis Vuitton's New Neon Green Pop-Up Shop on Rivington Street

By Gary Duff | July 11, 2019 | Style & Beauty National

The latest pop-up shop from luxury brand Louis Vuitton opened July 12 at 100 Rivington Street in New York City.


The neon green outpost, opened in celebration of the brand's Fall-Winter 2019 collection for men, will remain at the corner of Rivington and Ludlow until July 21.

Inside, the neon green theme continues, with furniture and figures in the same color.


Expect the new shop to attract Instagram influencers looking for the perfect photo.

Fans of the brand can also find monogrammed accessories, patches inspired by Louis Vuitton’s archives, flag prints, the brand's updated "Skate" trainer as well as rainbow and prism leather goods—the latter of which is a signature of Louis Vuitton's artistic director, Virgil Abloh.

Earlier this year, Louis Vuitton celebrated its Spring/Summer 2019 collection with a pop-up shop at Chrome Hearts in Lower Manhattan.

Photography by: Courtesy of Louis Vuitton/Brad Dickson