Louis Vuitton has unveiled its latest temporary residency in Soho, paying homage to the late Men’s Artistic Director Virgil Abloh.
Dedicated to the Men’s Spring-Summer 2022 collection, the temporary residency signifies the highly anticipated global release of the collection to select Louis Vuitton stores worldwide.
Commemorating Abloh, a 10-story mutual of the visionary will be installed on the façade of the Maison’s 5th Avenue flagship location this month as well.
The release states, “The Soho space has been transformed with the motifs of Abloh’s oeuvre, creating an immersive experience for visitors. A black-and-white checkered pattern on the floor references both the chessboard theme seen throughout Abloh’s collections, as well as the signature Damier pattern invented by the Maison’s eponymous founder in the 19th century. Birch trees, like those seen at the Miami SS22 Men’s Spin-Off show, are positioned throughout the space, interspersed with oversized chess pieces rendered in electric hues. Reflective walls amplify and extend the interior scenery.”
A full suite of ready-to-wear and accessories from the SS22 collection will also be on view, which will include Abloh’s most influential work.
Groundbreaking creations like Millionaires sunglasses, soft trunks, and highly-collectible LV Trainers will be available, alongside the designer’s distinctive interpretations of classic Louis Vuitton leather goods.
The newest LV Tatic trainers and special gifting items including skateboards, key chains, and fashion jewelry pieces, will also be on display.
“In ready-to-wear, a wide selection of vibrant and inventive pieces from the collection will be on-site, showing the influence of everything from rave culture, to sports, to pristine natural landscapes, as well as Abloh’s signature approach to suiting.
Conceptually, the Collection is based upon Amen Break, a 1969 drum solo by The Winstons. Adapted by the hip-hop and jungle genres, it would splinter into thousands of the pop, rock, and metal tracks most familiar to us today.”
Applied to fashion, where the staples of suits, tracksuits, shirts, and t-shirts are re-interpreted on a never-ending loop, Amen Break becomes a metaphor for the myth of ownership in contemporary creativity, according to the release.