With spring right around the corner, it’s time to put away those snow suits and look toward the latest fashion trends—but you don’t have to do this alone, because Marc Jacobs’ Heaven Spring 2022 collection has arrived.
The campaign, which was photographed by Harley Weir, features big name music stars Nicki Minaj, Sky Ferreira, Yung Lean and Steve Lacy. Model Paloma Elsesser and actress Mena Suvari also take part in the new collection.
Heaven is an on-going collection inspired by the intersection of fashion, art, tv and film. It often incorporates elements of our shared nostalgic past, mixing pop-culture iconography with modern styles.
For this campaign, the rappers, singers and larger-than-life personalities showcase Heaven’s vibrant and graphic counter-cultural looks. Painted denim, shiny pleather and heavenly prints cover the stars as they pose before graffiti murals and technicolor backgrounds.
Since its launch, Heaven has been a collaboration with London-based multidisciplinary artist Claire Barrow, and photographer / skateboarder Ed Templeton. The first drop came in March, featuring Barrow’s dynamic explorations of psychedelic styles with touches of fantastical imagery. In the Heaven collection, her art style is incorporated into Marc Jacobs’ fashion with light clouds and deranged smiles on denim jacket and pant sets, dresses, t-shirts, knits and accessories.
For Templeton’s part, the collection features images from his voyeuristic art book “Teenage Kissers,” slapping his pictures of lovers entwined on ready-to-wear looks and playful accessories.
This drop features phrases and graphics from Comedy Central’s Hi Octane TV series. The series revolved around interviews and sketches hosted by iconic celebrities of the ‘90s. Stills, logos and signature phrases from the show feature across the collection.
A third drop, coming in May, will include psychedelic graphics created by long-time heaven contributor Elliot Shields, alongside trippy and cartoonish prints from painter Alake Shilling as well as graphics from the 1950’s clay animation series Gumby.
The Heaven collection is available for purchase on the Marc Jacobs website. See more images from the Spring 2022 campaign below, and check back with Marc Jacobs in May for the latest drop.