After closing its New York flagship at the end of 2021, Marimekko returns to NYC with a new, dynamic store concept.
See also: Ring Concierge Expands To Madison Avenue
Located in Soho, the Finnish brand’s new experiential retail space is a studio-like concept that will evolve with different seasonal themes. Sitting in the heart of the city at 97 Wooster Street, the store will serve as a gathering space and creative hub for the Marimekko community.
The store’s design was inspired by the industrial architecture of Marimekko’s textile printing factory in Helsinki. Product assortment such as fashion, bags, accessories and home decor items are displayed on carefully curated pieces from different decades. The brand’s optimism and creative lifestyle philosophy are reflected through the distinct material choices that form the store's design. North America is one of Marimekko’s key markets, making the design house's return to NYC a well-positioned move to build further brand awareness.
Photography by: courtesy of Marimekko
